Digital Export Labs with Enterprise Ireland and Meta (Facebook)

Think Meta (Facebook) is only for B2C Marketing? Think Again! In this brand-new workshop for B2B companies, Meta experts will show you how to achieve success in your B2B marketing strategy by combing their scale with the power of Meta targeting and advertising tools to ensure your message meets the right B2B audience and grows demand for your product or service.

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Digital Export Labs with EI and Meta infographic

Digital Export Labs Overview

The Digital Export Lab will help you and your team develop a structured and measurable process for planning and implementing digital lead generation plans for your business. You will have the opportunity to learn from Meta’s expert team and practice lead generation skills, hear from peers and come away with practical tools to implement these in your business.

Many Irish companies have a world class product or service, but struggle to find potential clients who they can help. Prospecting for leads is the first step of the sales process, driven by an understanding of the types of clients in the market and how your solution can help them.

Download Digital Export Labs brochure

Who should participate?

The workshop is aimed at Enterprise Ireland clients looking to start or improve their one-to-one sales process, with two people from each company joining. Typical attendees are the company CEO (or equivalent) and a senior colleague who is responsible for the Sales Process or Digital Marketing. Since the workshops aim to embed ‘best-practice’ habits in your team, we may consider requests for additional colleagues to join.


The workshops cover 3 topics on 3 afternoons over 3 weeks:

  1. Oct 3rd 2022 - Discovery and introduction to the workshops - delivered by IMS and Meta
  2. Oct 17th 2022 - Digital Lead Generation Masterclass delivered by IMS
  3. Oct 24th 2022 – B2B Lead Generation with Meta and Messenger for Business


The Digital Export Labs workshops are delivered online and participants will receive a workbook containing tools and canvases for use during and afterwards. Some participants will receive optional one-to-one follow on support from Meta and Enterprise Ireland.

How to apply

Normally, the Digital Export Labs are priced at €300, but due to the strategic nature for Enterprise Ireland, and the support of Meta, we are able to offer the initial workshop series free to Irish companies.

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For further information, please contact:

Paul Browne

Programme Manager

Enterprise Ireland

Paul Browne

Lara Collier

Programme Support

Enterprise Ireland

Lara Collier

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