The Market Magazine - Winning Sales Overseas

The Market

Published quarterly, The Market magazine is dedicated to inspiring Irish companies to internationalise and to providing know-how and market intelligence on overseas markets, opportunities and strategies for selling internationally. Download a PDF version by clicking on the magazine cover below.

About The Market

The Market reaches senior level executives in over 5,500 Enterprise Ireland client companies and targeted export professionals in Ireland’s top investment houses, business consultancies and law practices. The Market is also available in the Aer Lingus business lounges at Dublin, Cork, Shannon and Heathrow airports. Each issue contains:

  • Case studies and interviews on the real-life experience of Irish exporters who have already cracked international markets
  • Country and market sector reports, pinpointing new and emerging opportunities
  • Expert advice on marketing, branding and selling internationally
  • Alerts to new developments in trade regulations and customs and legal compliance
  • Advice on business growth issues such as acquisitions, IPOs, and board development
  • Updates on Enterprise Ireland events, workshops and programmes that can help you grow in international markets

Contact Us

For further information, please contact:
Conor O'Donovan

Communications Manager

+353 1 7272912

Conor O'Donovan

Mary Sweetman


 +353 1 7272990

Mary Sweetman

The Eurozone - 19 Markets: One Currency

Summer 2017 The Market

pdf iconThe Market Summer 2017
  • How to thrive in the age of disruption - harnessing digital technology and becoming a data-driven organisation
  • Unlocking Europe's great engineering markets - tapping into Europe's historic engineering prowess
  • Ports of call - Benelux leads the evolution of Europe's major ports
  • Construction turns tide on Ireland's continental drift - Irish construction moves beyond the UK
  • Caution: Unicorns crossing - Nordic customers embrace innovation

Balancing Footprint and Focus

The Market Spring 2017 Thumbnail

pdf iconSpring 2017
  • Full Board - Building a strong and blanced board for global business
  • Shopping for a UK presence and customer base - Increasing numbers of Irish companies on the acquisition trail in the UK
  • Coming up trumps for construction - Irish opportunities in a bullish US construction market
  • Do founders make the best CEOs? - should founders continue as CEO whe the company targets serious growth?
  • On the money - Fintech entrepreneur Noel Moran on business, banking and building innovative products

What Next for Exporters to the UK?

The Market Summer 2016 Thumbnail

pdf iconSummer 2016
  • Trials and Tribulations for a Medtech Entrepreneur - PMD Solutions founder Myles Murray on the entrepreneurial journey
  • Next Stop? A Short Hop to...The Netherlands - Good reasons for companies, especially new exporters, to consider going Dutch
  • Irish Breeze Gathers Force in the US - What it takes to grow a consumer brand in the US
  • The Right Pitch for the Middle East - Unlocking insights on unmet customer needs for successful innovation
  • Really There Yet? - Ireland's augmented reality and virtual reality (AR/VR) tech scene

Dealing with sterling FX risks as Brexit debate hots up

Thumbnail Spring 2016

pdf iconSpring 2016
  • Super Bowled Over - vStream's answer to that age old problem of how to productise a tech service
  • Bordeaux for Business - A look at one of Europe's leading hubs for aerospace and more
  • 'Doing Digital' or Digital Innovator? - How to set digital transformation in train and self-diagnose your business
  • Beyond BIM - What's next for BIM in building markets?
  • Growth diagnosis for Asian healthcare markets - Asia-Pacific on the prescription list for Medtech.

Doing Great in Britain - What it Takes to Succeed

Thumbnail Issue 04 Winter 2016

pdf iconWinter 2015/2016
  • Mid-life dilemma: time to sell out or stock up? - Should more founders consider an IPO versus a trade sale?
  • Iran: From zero to trade hero - What the end of sanctions will mean for global trade
  • China's billion strong eCommerce market - Reaching Chinese consumers online
  • Channel Vision - Channel Mechanics CEO Kenneth Fox on establishing in Silicon Valley
  • Go Jetters - New exporters talk about the journey to selling overseas

US Space Industry to Land in Dublin

The Market Autumn 2015 thumbnail

pdf icon The Market Autumn 2015
  • On the Button: Serial entrepreneur John Beckett on revolutionising online selling
  • Carlow Company to Clean up in China: MicroGen Biotech notches up early success in the soil remediation market
  • The Cat's Pyjamas: Innovation yields international deals for pet food producers
  • Becoming Lean in the Service Industry: How the managed service provider Triology Technologies has benefited from lean
  • Is there a Space for you in Japan?: It's a unique market, but it could be just the perfect fit for some companies

Adieu Paris - France's Regions Beckon Business

The Market Summer 2015

pdf iconSummer 2015
  • Europe's Semiconductor Market Makes a Comeback: Industry and automotives are driving new European demand for semiconductors
  • Survival: It's all about Adaptability - Stanford research finds adaptable Irish SMEs are better geared for survival
  • Warning: Incentivise with Care! - Incentivising sales managers can backfire
  • Young's Formula: Flowforma's Neil Young on how a services business can spinout products
  • Exporters Eye Up East Africa: Energy reserves and a growing middle class bring new opportunities

Export, Research, Partner - Next Steps for Irish Animation

The Market Spring 2015

pdf iconSpring 2015
  • First Arab-Irish Business Forum: Interviews with Colm McLoughlin, Dubai Duty Free, and Sean O'Driscoll, Glen Dimplex
  • How to conquer the World: Irish tech leaders on what it takes to win internationally
  • Dubarry Fills its own Boots: The Galway company rolls out a new sales strategy for Europe
  • Born in the USA: Founder and CEO of neoSurgical Barry Russell on launching in the US
  • Painting Turkey all the colours of the Rainbow: Q&A with Chameleon Colour Systems on doing business in Turkey

Canada Trade Deal Levels the Playing Field

The Market Winter 2014

pdf iconWinter 2014
  • SMEs Tap into the UK's Multi-Billion Pound Water Spend: Innovative Irish technologies are finding their place in the market
  • Conference Call: Technology hasn't killed live conferences: it's making them better
  • The Real Guide to Doing Business in Italy: Doing business in Renaissance man Matteo Renzi's new Italy
  • Finding Your Way in the Gulf States: Paths taken by Irish companies putting down roots in the region
  • Winning Business with Irish-Based Multinationals: Global sourcing participants tell their stories

Stepping Up Your Sales Organisation

The Market Autumn 2014
pdf iconAutumn 2014
  • India Served Up
  • A Yuan for Ireland
  • Content is King, So Let it Roar
  • Energy Without End
  • 17 Thousand Islands, 250 Million Reasons

Innovate to Grow - Growing Exports by Managing Innovation

The Market Summer 2014
pdf iconSummer 2014
  • The Deal Down Under: Australia's best opportunities for software and services
  • Latin Lessons: Mexico's speedily reforming economy
  • Telly Sales: TV3 goes international wtih 3 studios
  • Exporters Expand their Footprint in Africa: The move into Nigeria, Ghana and Kenya
  • The Thingternet: Hardware gets a soft side

Switzerland Adds Up for Irish Companies

The Market Spring 2014
pdf iconSpring 2014
ipad-iconSpring 2014
  • 10 Years on: Why is Central Europe still not in our sights?: 10 years after accession, Central Europe's high-income markets should be on our radar
  • On the Ball: Digital sports marketing's winning Irish players
  • Blue Skies Ahead: Blue Insurance MD Ciarán Mulligan talks to The Market
  • Health Wave: The real opportunities behind the Gulf's massive health spend
  • A Place in the Country: A look at some of Ireland's regionally based exporters going for global

Austin Prowess - Irish Companies Head for the Hills

The Market Winter 2013
pdf iconWinter 2013
ipad-iconWinter 2013
  • Thai Time for Food Companies Targeting Asia: Opportunities selling into Asia's kitchen
  • Finding your Niche in Nigeria: The nation set to overtake South Africa as the continent's economic leader
  • Game Changer for China: China's latest reform proposals on land ownership and market liberalisation
  • Teach a Man to Fish: Interview with the Irish man who is offering free vocational training for the world
  • The Sales Management Challenge: Why sales processes don't always deliver

India Stress Test - The Future is About Emerging Middle Class Markets

The Market Autumn 2013
pdf iconAutumn 2013
ipad-iconAutumn 2013
  • Ones to Watch: Growing great in Britain
  • Opening Down Under: Winning business in Queensland and Western Australia's mining boom towns
  • A Smooth Passage to India: Interview with Frank Hancock, head of Corporate Finance at Barclays India
  • Mad Men or Sad Men? Why big data is making Ireland's marketers feel so blue
  • Payments Revolution Clock Ticking for Irish Businesses - Are you ready for SEPA?

Northern Exposure - Irish Companies Find a Home in England's North West

The Market Summer 2013
pdf iconSummer 2013
ipad-iconSummer 2013
  • Nordics offer warm welcome for transport infrastructure: Norway and Sweden plan massive road and rail investments.
  • Big for Pharma: Why the Benelux is luring Irish engineering companies
  • Streets of Philadelphia: Life-science big cheese provides good home for Irish start-ups
  • Aussie rules for Irish software and service companies: Irish tech companies on the up Down Under
  • Video to make your company star: Tips for DIY video production

Keys to the Kingdom - Succeeding in Saudi Arabia

The Market Spring 2013
pdf iconSpring 2013
ipad-iconSpring 2013
  • Star Quality: Triona Campbell, beActive founder, on her deal with the former head of NBC.
  • Developing a Value Proposition: Article series taking an indepth look at the what, how and why of developing value
  • Single Vision: ASEAN - the geopolitical bloc planning a 10-country single market by 2015
  • Saxon Appeal: Irish exporters share their secrets to winning in Germany
  • How Bazaar: A look at the Turkish market in advance of April's trade mission

The Intelligent Business - Could Weaknesses in Competitive Intelligence be your Firm's Greatest Vulnerability?

The Market - Winter 2012
pdf iconWinter 2012
  • Build IT and They'll Come: Qatar emerges as the Gulf's latest boom state
  • How Marketing Can Help Sales: A new market entry plan for the first 100 days
  • Philadelpia (and Pittsburgh) Here We Come: Untapped life science and medial device clusters for Irish companies
  • Cape Crusaders: The Irish winning business in South Africa
  • Making Great Claims: 25 million reasons for Fineos to celebrate

Where are you? Western Australia calls out for Engineering and Infrastructure Capability

The Market  - Autumn 2012
pdf iconAutumn 2012
  • How to build a billion dollar business: Altech founder Pearse Lyons on rules to win
  • Come to the Carnival: Competing in the economy that puts the 'B' in BRIC
  • The Bollywood Bounce: Ek Tha Tiger to boost Ireland's profile in India
  • Following the Northern Lights: Can-donts for doing business in the world's second biggest country
  • Sky's the Limit: Using the cloud to grow international sales

Learning to Love the Paperwork - a 3-step approach to Treating Public Tendering Like any Other Market

The Market Summer 2012
pdf iconSummer 2012
  • Breaking into the BRICS: Curtains up on Russia trade mission, plus targeting China's soaring aviation market
  • A Fracking Opportunity: Bringing cleantech and wireless to North America's fracking scene
  • Irish wins in Olympics 2012 and Euro 2012: What the Irish built and what next in London and Poland
  • Hairy Baby Grows Big: Targeting the new diaspora, who want to wear the t-shirt
  • The Importance of Being Liked: Getting the most from Facebook for business

Young Turks - The Bridge Between East and West that's Young, Smart and on the Up

The Market Spring 2012
pdf iconSpring 2012
  • AD Men: Dialoge MD Michael Killeen on winning a $3m deal for advertising with Amdocs
  • Three Reasons to Tune into Central and Eastern Europe in 2012: The new region that has become a 'local' market
  • How to Hire an International Sales Warrior: The art and science of recruiting a sales hero
  • Moving into Mumbai: Maximum City under the spotlight
  • Life Inside a Japanese Company: Life as a western employee in Japan

New to the USA - Young Irish Companies on Earning their Stars and Stripes

December/January 2012 Issue
pdf iconDec/Jan 2012
  • As Dead as a Doha?: Free trade regulations look set to shape Europe's future in Asia
  • Leading from the Front: Leadership marks out Irish success stories in UK construction
  • MR Ireland in China: Liam Casey on PCH International and his new role as patron of The Asia Pacific Irish Business Forum
  • Future ways to pay: Four hot contenders to dominate the future for alternative payments
  • Learning to fly: CEO captain Mike Edgeworth on the Pilot Training College's €50 million investment plans

People Power - Building Your Board and Engaging Your Workforce

The Market October/November 2011 issue
pdf iconOct/Nov 2011
  • Jewel in the Crown: The Irish construction companies in Qatar generating sub-supply opportunities
  • Continental Shelves: Targeting France and Germany - Europe's top-two retail markets
  • Kingspan Stretches its Wings into Southeast Asia: Interview with Kingspan's South Asian Manager, David Tyndall
  • Seller Beware: As buyers become more sophisticated, sellers must shape up to level the playing field
  • No More Coining IT: Contactless payment methods are an emerging payment channel in Asia and Europe

Russia Today - The only barrier to business is the psychological iron curtain in your mind

The Market August/September 2011 Issue
pdf iconAug/Sep 2011
  • The Business Case is King: How the business case determines Fortune 1000 purchasing decisions
  • Room to Roam: The Irish company helping customers around the world slash their roaming costs
  • Forever in Blue Jeans: Interview with Aidan O'Meara, president of VF Corporation Asia
  • Well Oiled: New opportunity in the changing international oil and gas markets
  • Renminbi for GMP: Chinese drug manufacturers adopt European-Style Good Manufacturing Practice

South East USA - An introduction to 5 Cities you May Never Have Considered

Download The Market June July 2011 Issue
pdf iconJun/Jul 2011
  • Irish software set to advance in Australia fair: Opportunities for sotfware players in Autumn trade mission
  • Irish in Asia: The movers among Asia's Irish business networks
  • Something to WAG About: Liam Queally on the success of Irish Dog Foods
  • Lets Talk Turkey: Interview with John McCarthy, Chairman of ING Bank, Turkey
  • Get Smart: Is your marketing strategy smartphone ready

Playing With The Big Boys - 4 Reasons To Make International Corporations Part Of Your Game Plan

Download The Market Apr May 2011
pdf iconApr/May 2011
  • Don't Let Them Beat You Down: Resisting pressure to give discounts.
  • What Next? Using risk management to handle crises and turn adversity into opportunity.
  • Getting to 'Ja' in Germany: Advice from a sourcing and procurement professional.
  • Gaming for Gold: London 2012: €700m-plus in official contracts still up for grabs.
  • Slowly Does It In China: Patience pays off for Irish players.

La Résistance - A New Generation Of Irish Exporters Fight Back Against The Myths And Challenges Of Doing Business In France

Download The Market February/March 2011
pdf iconFeb/Mar 2011
  • Battling For Business In India: A look at five Irish companies selling on the sub-continent.
  • True Blue Customer: The UN 'family' of organisations has a procurement budget of $15billion for 2011.
  • Is Your Team Missing A Vital Player? The product manager's role in growing software companies.
  • Asking The Right Questions? Four crucial questions to help qualify sales prospects.
  • Small Fry Or Big Fish? When it comes to marketing, is it better to play it little or large?

Aim It On Rio - Ireland's Golden Chance To Win Business In Brazil

Download The Market Dec 2010 Jan 2011
pdf iconDec/Jan 2011
  • Lost In Translation: Could a lack of language skills damage Irish exports?
  • Easy As ABC: Business guru Robert Kaplan dispenses advice on running successful companies.
  • Connecting People: The challenges of managing staff based in overseas offices.
  • The Shipping News: How the new Incoterms international trade rules save time and money.
  • How Green Is My Valley: Opportunities for Irish firms in the heart of the high tech sector.

Uplift Effect - How Working Together Helps Firms Fly High In Foreign Markets

Download The Market Oct Nov 2010
pdf iconOct/Nov 2010
  • Sails Man: Entrepreneur Enda O'Coineen on connecting Irish people on foreign shores.
  • Building On Expertise: Tapping into Ireland's knowledge of green construction to win deals in the USA.
  • Introduce Yourself: Generating sales leads on the social networking site LinkedIn.
  • Vorsprung Durch Shopping: The inside track on retail trends in Germany.
  • A Taxing Question: What are the tax implications for companies setting up export businesses?

China In Their Hands - Irish Companies Tell Their Stories

Download The Market Aug Sept 2010
pdf iconAug/Sep 2010
  • Building New Markets: Sisk CEO Liam Nagle on diversifying geographically and sector-wide.
  • Understanding The Arbitration Act: Impact for Irish companies involved in international business disputes.
  • The Nordics Fast-Fjord Into Private Healthcare: Opportunities from investment and facilities management to medical the IT supply.
  • Passing The Baton: Why succession planning shouldn't be put on hold.
  • Capital Offences: Five mistakes to avoid when pitching to investors.

Game On - Major Sporting Events = Big Business

Download The Market June July 2010
pdf iconJun/Jul 2010
  • Going For Green: The billion dollar cleantech spend through China, the US and Britain's environmental stimulus plans.
  • Grab A Piazza The Action: Italian opportunities in financial services, pharma and medical devices.
  • Back In The Fast Lane: Eddie Jordan talks about racing, riches to rags and coming back from the brink.
  • It's Tough At The Top: Author and business expert Gareth Jones on leadership.
  • Making Working With Distributors Work: Selecting, winning over and motivating distributors.

Don't Ignore The Grey Pound - Products And Marketing Strategies For An Ageing World

Download The Market April May 2010
pdf iconApr/May 2010
  • Winds Of Change For Irish Public Sector Procurement: Can SMEs start to feel more optimistic?
  • Not Patently Obvious: A look at the tricky area of software patenting.
  • The Grape And The Grain: Megazyme founder Barry McCleary on growing a small business.
  • Are You Ready To Export Or Take On A New Market? - A self-assessment questionnaire.
  • Process Makes Perfect: Why a formal sales process matters in a recession.

The New Age Of The Train - International Billion Dollar Rail Investments, With A Special Focus On Spain

Download The Market Feb Mar 2010
pdf iconFeb/Mar 2010
  • Silver Lining In The Clouds: The airline industry's problems are creating opportunities for cost-saving technology.
  • On The Dollar: Raising venture capital in the United States.
  • Always The Real Thing: Interview with Michael O'Neill, Turkey's op CEO and head of Coca-Cola Icecek.
  • A Different Kind Of Energy: Abu Dhabi and MIT showcase low environmental impact with Masdar City.
  • Remote Collaboration Made Easy: New technologies offer a real alternative to face-to-face meetings.

Products Versus Services - Has Your Company Got The Balance Right?

Download The Market Dec 09 Jan 2010
pdf iconDec/Jan 2010
  • Outsourcing Without Off-Shoring: A look at Ireland's indigenous BPO sector.
  • Double Your PR Money In The US: Support to make an impact in the US media.
  • Daring To Be Different: Meet Marc Benioff, the pioneer of software-as-a-service.
  • Venturing Forth: New sources of funding for startup and early-stage companies.

India Marches On

Download The Market Oct Nov 2009
pdf iconOct/Nov 2009
  • Australia Bounces Back: Australia is benefiting from the strength of its Asian neighbours.
  • Thrift Tips For Exporters: Savings on management, travel and fleet costs.
  • The Soft Sell: Software developers Equiendo on sales strategy.
  • The Nordics For Newbies: Scandinavia offers opportunities for early reference sales in Europe.
  • Is eBay A Valid Channel For Business? - Using the 'world's biggest flea market' to enter untapped markets.