$4M investment for AI sports firm Orreco backed by high profile investors

Orreco supports some of the world's most successful athletes and teams in the Premier League, NBA, NHL, WNBA, WSL, NWSL, PGA tour, Liga MX, Champions league and Olympic sport

• Entrepreneur and tech investor Mark Cuban, Enterprise Ireland, professional athletes and existing investors joined Orreco’s $4M raise.
• Orreco has also acquired Computer Vision and AI Data Driven Sports Analytics (DDSA) Melbourne, Australia.
• Orreco’s funding will see up to 55 new jobs to be created globally, including 30 in Galway.
• This is the first proactive approach to use AI to help reduce injury risk. It’s great today and only going to get better”. Mark Cuban, Co-owner of the Dallas Mavericks and Tech Investor

Galway based Orreco, the leading agentic AI for sports firm, today announced a $4M funding round with participation from Enterprise Ireland and Mark Cuban, pro athletes and existing investors. Orreco is a pioneer in applied physiology, biostatistics and cognitive computing. The company equips coaches, medical teams and athletes with knowledge and actionable insights to maximize availability and sustain peak performance.

Keith Brock, Head of Enterprise Ireland’s sports tech portfolio, said; “Enterprise Ireland has invested $1M into Orreco as part of a $4M funding round. Our investment is an endorsement of Orreco's incredible technology, team, and global reach and supports 55 new jobs at Orreco globally, including 30 in Galway over the next two years. This investment directly reflects our strategic focus on supporting ambitious companies to scale globally. It also highlights the strength of Ireland’s sports tech cluster, with Ireland ranking 1st in Europe for sports tech VC investment on a per capita basis.”

Strategic acquisitions

Alongside the new investment, Orreco has acquired Data Driven Sports Analytics (DDSA) from Melbourne, Australia, specialising in AI Computer Vision. DDSA count Tennis World Number 1 Aryna Sabalenka as a longstanding client

"DDSA has been a huge part of how I analyse opponents, develop my game, and make better decisions on court. Now teaming up with Orreco brings two leaders together with one vision, helping athletes be ready to win. It’s an exciting step forward for high-performance tennis.” Aryna Sabalenka World Number One in Tennis and 4 time Grand Slam Champion

Motion Signal

This new funding and strategic acquisition will help to accelerate Orreco’s next generation AI-powered Motion Signal, a breakthrough method of analyzing athlete movement behaviour using computer vision and machine learning. 

It enables the identification of signals in advance of injury based on changes in athletes motion signal and is a world-leading breakthrough to support player health and performance. 

Recognizing changes from a player’s usual movement behaviour, Orreco’s AI can help reduce the risk of expensive non-contact injuries like hamstring strains, Achilles and ACL’s. This breakthrough has been developed over multiple seasons in the EPL and has also proven successful with official datasets from the NBA and other US professional sports. A cutting edge initiative is scheduled with Major League Soccer to start next month.

The Orreco algorithms developed by a team of 10 PhD’s can also help guide a player's rehab, return to play and performance after an injury.

The new investors join True Ventures, Jason Calacanis, 20VC,  professional golfers and major champions Padraig Harrington, Graeme McDowell, NBA agent Todd Ramasar, NHL agent and Olympic medalist Allain Roy and prominent Irish executives and investors 

Orreco AI is also part of Comcast NBCUniversal's SportsTech strategic innovation portfolio and is an alumnus of its 2025 cohort.

“Orreco earned its place in our SportsTech 2025 class through proven results. Their AI-driven performance technology delivered measurable value with the Philadelphia Flyers, demonstrating how advanced athlete insights can improve availability and reduce injury risk. We’re proud to have been early partners in scaling a solution that’s now gaining global traction.” Jenna Kurath, Vice President, Sports Venture Partnerships, Comcast

This is the first proactive approach to use AI to help reduce injury risk. It’s great today and only going to get better”. Mark Cuban, tech investor and Co-owner of the Dallas Mavericks 

“Mark’s investment is a powerful endorsement of the science and technology we’ve been building. His backing, along with the continued support of Enterprise Ireland, participation in Comcast NBCUniversal SportsTech's 2025 program – combined with the computer vision expertise of the DDSA team - puts us in the strongest position we’ve ever been in to scale AI-powered performance intelligence globally.” Dr Brian Moore, Co-Founder and CEO of Orreco. 

ENDS

For further reference: 

Marika MacCarvill, Senior Communications Manager – Ireland & International, Enterprise Ireland 

marika.maccarvill@enterprise-ireland.com  / 00 353 86 171 2568 

About Orreco:

Orreco is the global leader in bio-analytics solutions for professional athletes, combining expertise in sports science, data analytics and the development of AI-powered solutions to optimize performance, accelerate recovery, and extend playing careers. Orreco’s team includes 20 PhDs and has published more than 400 peer-reviewed scientific papers. Orreco scientists have been analysing athlete data for over 20 years in 16 different sports for over 10,000 elite athletes. Clients include athletes and teams in the NBA, EPL, NHL, NFL, MLS, LigaMX, WSL, WNBA, PGA Tour and F1. 

About Enterprise Ireland:

Enterprise Ireland is the Irish Government agency that works with Irish enterprises to help them start, compete, scale and connect and win export sales in global markets. 

Ireland’s Sports Tech Landscape | Enterprise Ireland:

Highlights of the sports tech sector report are: 

• Ireland ranks 1st in Europe for sports tech VC investment on a per capita basis, maintaining a top-four position nearly every year over the past decade (7th overall in Europe for deal count YTD 2025).
• Defying European downturns, Irish sports tech VC deal count grew >50% in 2023 and +47.1% in 2024; start-ups raised over €224 million across 181 deals since 2014.
• Ireland is home to 93 VC-backed companies, including 40 Irish-origin firms like Orreco.
• Enterprise Ireland is the most active sports tech investor in Europe since 2024, with 19 investments, more than triple the next closest.