VOYA

VOYA – Sustainability Strategy, B Corp

Company Overview

Voya is a global lifestyle brand which promotes sustainable organic luxury. In 2006, they became the world’s first organic seaweed-based skincare brand. Voya products are sold globally in over 42 countries, primarily in spas, hotels, and retail outlets. Voya has considered sustainability from the offset of their products through their drive towards sustainable packaging and formulation processes.

Size: SME

Sector: Consumer Products

Sustainability Supports: 

• Sustainability Kickstarter Workshop
• Sustainability Leadership Programme
• Access Advice: GreenStart

Project Objectives

• B Impact Assessment (B Corp)
• Undertake a gap analysis based on an initial score
• Develop improvement plans, and scope initiatives and policies to improve ESG impacts

Result

Voya engaged a green service provider to analyse their current environmental and social impact, using the B Corp, B Impact assessment framework, under GreenStart. This baseline assessment tool equipped the business with an understanding of its current performance against rigorous social and environmental standards. From there, the assessment was used to identify areas for improvement and how Voya could set about developing new products and services that are underpinned by sustainability areas. 

The assessment uses a holistic methodology of scoring the following categories: Governance, Workers, Community, Customers and Environment. By using Green Start, Voya identified areas of potential improvement (within the 5 categories) to improve their overall B Impact score. Kickstarting their sustainability journey. Voya complemented this activity with the capability supports, to educate key members of their team about their sustainability journey.

Find out more

Explore sustainability supports available to Enterprise Ireland clients: Improve sustainability | Business Support | Enterprise Ireland