Case Study: Imvizar

Imvizar uses AI to punch above its weight

The AR start-up is using AI to test ideas and speed up development with a lean team of 13.

• 13-person team.
• 500 creators joined the platform within weeks of launch.
• Every two weeks, AI sharing sessions across teams.
• New iOS/Swift codebase created despite no prior Swift expertise.
• Feature live in production within weeks.

Built by a team of just 13, Imvizar’s new storytelling platform attracted 500 creators within weeks of launching. That kind of pace doesn’t happen by accident. It comes from a culture built around constant, deliberate experimentation and AI.

Founded in 2022 by Michael Guerin, Imvizar is an augmented reality and immersive storytelling company with a team spread across Dublin, the UK, Portugal and Italy.

Having started out building bespoke AR experiences for tourism and heritage clients, it later moved into enterprise work, creating interactive employee experiences for brands including Google, Nvidia, Dell and Salesforce. Today, the company’s no-code platform Lureo was built with AI in mind from the ground up, letting anyone build immersive experiences using plain language.

A culture built on trying things

With a lean team wearing multiple hats, Imvizar leans into experimentation to punch above its weight. Every two weeks, staff from engineering, production and business gather for an AI sharing session to swap new ideas, tools and workflows.

To support that curiosity, Imvizar gave staff access to its enterprise-grade AI accounts for personal use. “Having access to top-tier tools meant our side projects fed directly back into the business,” says software engineer Seamus Dunne.

“Our founder, Michael, really encourages everybody to be experimental,” adds Ellen Ryall, Chief of Staff at Imvizar. “There's no fear around trying something and it not working.”

That impact spans the whole company, not just engineering. Non-technical team members regularly use tools like Claude to connect backend analytics and automatically build visual metrics dashboards and experiment trackers in Notion, saving hours of manual work.

From side project to production

That curiosity has produced some genuinely useful wins. Dunne describes this year’s biggest shift as the move from AI models that respond to a prompt to autonomous agents that can complete tasks independently.

“It’s not quite a colleague, but it’s a useful agent that can get small and medium-sized tasks done,” he explains. Dunne recently used an agent to write network-monitoring code across two separate programming languages at the same time.

Another agent task solved a major friction point. Previously, Lureo required users to download an app before accessing an experience. The team wanted a seamless alternative: letting users scan a QR code to launch content directly from their phone browser.

“With AI, we were able to write an entirely new iOS codebase in Swift, even though none of us had any expertise in it,” Dunne says. “AI let us spin the whole feature up in production within weeks.”

For Enterprise Ireland clients testing a new AI or digital idea, supports such as the Innovation Voucher or Exploring Innovation Grant can help develop, validate and move ideas closer to implementation.

Learning where AI adds value

That same experimental approach has shaped Lureo itself. Early versions let users type a single prompt to generate a whole AR scene automatically. Feedback from creators showed the team exactly where AI added value—and where it didn’t.

“Our users are creators. They have real creative skills, and they wanted to build the scene themselves and keep full ownership of it,” Ryall says. “So now, AI in the product mostly helps with the more tedious parts of scene building, generating a specific asset, say, rather than the creative work itself.”

Building momentum through fearlessness

Imvizar has received support from Enterprise Ireland since its foundation, through grants, investment and advice. Though its AI push has mostly been driven from within, that relationship has helped shape the boldness behind it.

In early 2026, Ryall took part in an Enterprise Ireland programme with VC firm 500 Global in San Francisco, an experience that fed straight back into how the team approaches AI.

“Being there for two weeks, meeting founders and investors working at our stage, was eye-opening,” she says. “Seeing the speed and fearlessness they operate with made us come back determined to get the team to just go for it with AI, without overthinking the risk of failing.”

That mindset shows in the results. In months, the small team has used AI to ship a new platform, solve a major friction point and build a product hundreds of creators are already using, all while staying just as deliberate about where AI shouldn’t be the one doing the creating.

For a company built on helping others tell bigger stories, it’s a fitting way to write its own.

Have an AI or digital idea you want to test? Speak to your Enterprise Ireland Client Advisor about the guidance and funding supports that may be right for your business.

Explore AI supports

Test a new idea
Use the Innovation Voucher or Exploring Innovation Grant to help develop, validate or explore an AI or digital opportunity.

Access technical expertise
Connect with Technology Gateways, Technology Centres or European Digital Innovation Hubs to access research, innovation and technical support.

Scale digital innovation
For larger digital projects, Digital Process Innovation can help businesses improve processes through new digital technologies.