- Supports
- About
-
News and Events
News and Events
Events
How can we help?
Leading Irish Brands Take Centre Stage at North America's Busiest Shopping Destination as Enterprise Ireland Leads ‘Made in Ireland’ Showcase in Toronto
03rd
March 2026
Photo Caption: Sandra Moffett, Country Director for Canada at Tourism Ireland, Claire Fitzgibbon, Consul General of Ireland in Toronto, David McCaffrey, Enterprise Ireland Overseas Manager for Canada, cutting the ribbon to open the Irish Pop Up
Fourteen Irish beauty, lifestyle and fashion brands headline a high-profile activation at CF Toronto Eaton Centre — welcoming 48 million visitors annually — as part of Irish Heritage Month celebrations.
From Bare by Vogue Williams to Kinvara Skincare and Foxford Woolen Mills, fourteen of Ireland’s biggest consumer brands will be showcased at the ‘Made in Ireland’ Pop Up event at CF Toronto Eaton Centre, the busiest shopping destination in North America, attracting 48 million visitors a year.
The Ireland pop up shop, which launched this week in Toronto, will run for 2 weeks, as part of Irish heritage month in Canada. With millions of customers expected to visit Eaton Centre this month, the Ireland pop up shop will be instrumental in introducing Canadian customers to Irish beauty, lifestyle and fashion brands and drive sales for the leading Irish companies.
Alongside the product showcase, Tourism Ireland is using the pop-up to highlight why Ireland continues to attract international travellers, with tour operators onsite to offer personalised itineraries and travel advice. Visitors can also enter to win a six-night trip to Ireland, including flights and a castle stay.
This new initiative, led by Enterprise Ireland in Canada, in partnership with Tourism Ireland and the Consulate General of Ireland in Toronto, will be a key highlight during Irish Heritage Month celebrations –with dignitaries, musicians and local celebrities expected to visit over the coming weeks. Running until March 17th, the activation provides Irish companies with a high-profile platform to build brand awareness, make sales, and strengthen Ireland’s presence in the Canadian retail and tourism markets.
Participating brands include:
Located on Level 2 of the CF Toronto Eaton Centre, the pop‑up invites visitors to Create #YourIrishEdit, an immersive showcase of Irish excellence across beauty, fashion, lifestyle, food & drink and travel. Visitors can explore the craftsmanship and design behind 14 ‘Made in Ireland’ brands, sample hero products, enjoy whiskey tastings, and experience live music performances throughout the activation. The stand will also offer expert travel inspiration and planning advice from leading tourism partners, including CIE Tours, Brendan Vacations, Royal Irish Tours and National Trust - Giant’s Causeway, helping visitors transform their Irish edit into a journey of their own.
Speaking about the event, Molly Tuite, Trade Development Executive for the Retail and Retail Technologies Sector in Enterprise Ireland Canada, said "Canada is a key market for Irish consumer brands, and activations like this are central to driving real commercial growth. Bringing 14 exceptional Irish brands directly to Toronto shoppers during Irish Heritage Month gives them unparalleled access to new customers and the opportunity to convert brand awareness into sales. Ireland's retail sector has delivered impressive double-digit export growth in recent years, and Canadian consumers are a vital part of that story. Enterprise Ireland is proud to support these brands as they make their mark internationally and collaborate with Tourism Ireland and the Consulate in Toronto on this."
“Ireland continues to be a top destination for Canadian travellers,” said Sandra Moffatt, Country Director for Canada at Tourism Ireland. “With our newly launched ‘Ireland Goes Beyond’ campaign, we’re showing how the island delivers more than a typical holiday, creating unforgettable connections with its people, places, and culture. At our Toronto pop-up, we’ve partnered with Enterprise Ireland to bring Ireland directly to visitors. From iconic destinations and rich cultural heritage to innovative Irish brands and immersive experiences, guests will get a true taste of Ireland, which inspires, delights, and goes beyond expectations.”
The initiative forms part of a broader programme of Irish Heritage Month events across Toronto, including the Global Greening of iconic landmarks such as Niagara Falls (March 13), the Toronto Sign (March 14), and the CN Tower (March 17), as well as Toronto’s annual St Patrick’s Day Parade.
“March 2026 is the fifth official Irish Heritage Month in Canada", said Claire Fitzgibbon, Consul General of Ireland in Toronto. "The connection between Ireland and the City of Toronto is deep and enduring. Irish immigrants began arriving here in their thousands during the Great Famine of the 1840s, and since that pivotal moment in our shared history, the contribution of Irish immigrants and their descendants can be seen all over Toronto. Today we are delighted to collaborate with Enterprise Ireland and Tourism Ireland to share Irish products, culture and values with a city that has been welcoming our people for over 2 centuries.”
Ends
For more information, contact:
Enterprise Ireland Press Office – press@enterprise-ireland.com
About Enterprise Ireland
Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. We work in partnership with Irish enterprises to help them start, scale, innovate and win export sales in global markets. In this way, we support sustainable economic growth, regional development and secure employment. You can find detailed information on Enterprise Ireland’s activities, strategy and performance on www.enterprise-ireland.com.
About the Consulate General of Ireland in Toronto
The Consulate General of Ireland was established in September 2022 as part of the Global Ireland initiative, a whole-of-government strategy to double the scope and impact of Ireland’s global engagement over a 7-year period from 2018 to 2025.
The remit of the Consulate includes the Provinces of Ontario (except for the National Capital Region), Manitoba and Saskatchewan. Our mission is to promote and protect Irish values and interests across our consular area. For more information, visit: www.ireland.ie/en/canada/toronto/
About Tourism Ireland
Tourism Ireland is the organisation responsible for marketing the island of Ireland overseas as a premier holiday destination. We aim to inspire Canadians to experience Ireland’s rich culture, landscapes, vibrant cities, and unique experiences, driving sustainable tourism growth across the island. In 2024, the island of Ireland welcomed approximately 216,000 Canadian visitors, who spent an estimated €344 million, placing Canada among Ireland’s top five international tourism markets and as the third-largest source market for visitors to Northern Ireland. Canadian travellers stayed an average of 10.8 nights and spent approximately €1,594 per trip, with nearly 60% of arrivals originating from Ontario, which benefits from year-round daily direct flights to Dublin. Other key Canadian source markets include British Columbia, Alberta, Quebec, and Nova Scotia. For more information, visit www.tourismireland.com
More details:
Pop-Up Details
Dates: March 2–17
Location: CF Toronto Eaton Centre, Level 2 (Albert’s Way Entrance)
Hours:
Monday–Saturday: 10:00–21:00
Sunday: 10:00–19:00