The Changing Landscape of Ecommerce, and Opportunities for Irish businesses

In this episode, Colin Lewis, Marketing Consultant, discusses the key trends and challenges in the UK's competitive ecommerce market. He highlights the significant growth of marketplaces and the opportunities they present for scaling and expanding internationally. 

Additionally, Colin explores the emergence of retail media networks, their impact on the advertising landscape, and how they offer a cost-effective solution for Irish brands to reach customers and drive conversions.