Date: 6th May 2026, 1.30 - 2.30 pm
Speaker: Colectivo
Communicating sustainability meaningfully is a challenge, one which often requiring businesses to strike a careful balance between meaningful action and messaging that risks coming across as virtue signalling or misleading.
The Green Transition Directive is intended to promote transparent sustainability communication by tackling misleading environmental claims and labelling for consumer goods and establishing increased protection for consumers against unfair practices.
The Directive is already in force at an EU level and transposing legislation must be put into effect by Member States by 27 September 2026. Once implemented, companies across Ireland will be required to ensure that all environmental claims, from marketing statements to product labelling, are substantiated, verifiable, and fully compliant with the new EU standards. Businesses that fail to comply will face regulatory scrutiny, reputational risk, and potential penalties.
This webinar will discuss steps for developing strategies for responsible & transparent sustainability communications.
