Date: 15th January 2026
Embarking on your first export journey is exciting – but without solid research, it’s easy to make costly mistakes. This practical one-hour webinar will show you how to structure your research and build insights that set you up for export success.
What we cover:
Market Intelligence: identify reliable sources of market and competitor data
Market Selection: Get an introduction to strategies for choosing the right market
Buyer Personas: Learn how to understand buyer behaviour and create effective personas
Competitor Benchmarking: Spot gaps and opportunities to differentiate your offering
By the end of this session, you’ll have the tools and confidence to make informed decisions and start your export journey on the right track.
Speakers:
Leah McStravick, Director, Full Circle Management Solutions
Manus Rooney, Project Lead, Global Markets, Enterprise Ireland