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Engage high-value customers with Account Based Marketing


12th March, 12:30

This webinar will provide an introduction to the concept of Account Based Marketing (ABM) and the potential it brings for organisations seeking a highly targeted approach to new customer acquisition. 

Discussion points include:

  • ABM Explained - the benefits to your organisation
  • Putting the foundations in place: Who is your sweetspot customer? 
  • Speaking directly to your audience: The power of personalised content
  • Bringing it all together: an integrated marketing and sales approach
Karagh Kelly

Karagh Kelly

Commercial Director, IMS Marketing
Seamus Fahey

Seamus Fahey

Managing Director, ICS Medical Devices
Account Based Marketing Webinar
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