Learn how developing a compelling and customer centric value proposition will enable you to stand out from the competition and attract better qualified leads.
This webinar will take you through the key steps to build a value proposition for your organisation’s offering to ensure your marketing message is on point every time.
Join Leonie Tansey, Client Services Director in IMS Marketing for insights on:
- Starting with the target audience
- Jobs to be done theory
- The Value Proposition Canvas
- Testing your value proposition
- Company Spotlight: Learn first-hand from an SME on how this approach helped grow their business
