Date: 22nd January 2026
Winning over international buyers starts with a clear, value-driven message – without it, it’s easy to get lost in the noise.
This practical one-hour webinar will show you how to define and communicate your value proposition, so it resonates with your target buyers and sets you apart from the competition.
What we cover:
- Value Proposition Essentials: Understand why a strong value proposition matters and how to define yours.
- Buyer Personas: Learn what they are, why they matter, and how to tailor your message for B2B and B2C audiences.
- Market & Buyer Intelligence: Discover how insights shape your message and strengthen your positioning.
- Crafting Your Message: Build a value-based narrative that stands out against existing market alternatives.
By the end of this session, you’ll have the tools and confidence to create a compelling pitch using a proven framework.
Speakers:
- Ruth Robinson – Managing Director, Full Circle Management Solutions
- Oran Bambrick – Senior Market Adviser, New Exporters, Enterprise Ireland