Strategic Marketing Review

Overview of a Strategic Marketing Review

Grant support is now available under this offer to support the costs of undertaking a Strategic Marketing Review. This review is designed to bring structure and focus to a company’s marketing operations through the use of a diagnostic framework tool.  This framework has been developed by Enterprise Ireland from over 60 years of collective marketplace experience and is based on proven best practice.

Established SME’s that have successfully traded internationally, but need to further develop their strategic marketing capability in a more structured way, will benefit from undertaking Enterprise Ireland’s Strategic Marketing Review.

A Strategic Marketing Review assignment is delivered by specialist sales and marketing consultants in conjunction with Development Advisers and in close collaboration with Enterprise Ireland Marketing Advisers from our international office network. The assignment involves 7 consultancy days which includes 4 client meetings over the course of 6-8 months.

Companies that undertake this Review will have significantly greater clarity on specific and achievable actions which are required to grow and sustain their international development into the future. 


Am I eligible?

Ideally the Strategic Marketing Review should be undertaken by established companies that have experience in trading internationally and who are interested in reviewing and developing their market development strategy. (First time exporters should investigate Enterprise Ireland's tailored supports and information in the Exporter section of our website..

The grant is open to existing clients of Enterprise Ireland and Udarás na Gaeltachta that meet all of the following criteria:

  1. The company is a manufacturing or eligible internationally traded services company; and
  2. The company is an SME company engaged in eligible activities; and
  3. The company must have demonstrated the capacity to internationalise; and
  4. The company must be trading for more than 6 years, with sustainable annual revenues of at least €500k,
  5. The company, if not trading for more than 6 years, has annual sustainable revenue of at least €500k, achieved a positive EBITDA for the previous 9 months and can demonstrate sustainable future positive EBITDA.


Ineligible Companies

Companies whose products are listed in Annexe 1 to the EU Treaty (TFEU) which include:

  • Horticulture companies
  • Fish processors
  • Other primary producers


What costs are eligible and what is the maximum funding available?

Eligible expenditure is limited to the cost of hiring an Enterprise Ireland approved Marketing consultant for a maximum of 7 days.

The maximum daily fee payable to the consultant is €900 inclusive of travel and subsistence and out of pocket expenses.

Funding will be by way of a consultancy grant. The typical cost of undertaking a Strategic Marketing Review is €6,300. The company must pay the full amount of €6,300 to the consultant before Enterprise Ireland can process the claim. The company can then claim the grant of €5,000 by submitting proof of payment and a copy of the completed action plan.

This eligibility is determined by the company’s available De Minimis aid balance.


What are the call close dates?

There are no call close dates. The process is not competitive and is approved by Enterprise Ireland management. Please contact your Enterprise Ireland Development Adviser to discuss the suitability of this support for your business.


How do I apply?

All applications for funding should be discussed with your Enterprise Ireland Adviser prior to submission.  

You can apply via the Enterprise Ireland Online Application System.

Prior to applying you must do the following:


Where can I find a suitable consultant?

The Strategic Marketing Review is based on a specific programme of work over the period of the assignment. Enterprise Ireland has engaged a team of consultants who will work in collaboration with your company and Enterprise Ireland advisers both in Ireland and overseas. For more information on the approved consultants, please contact your Enterprise Ireland Development Adviser.


Key contact/more information

Download Strategic Marketing Review Brochure 2018

For more information, please contact your Enterprise Ireland Adviser 

If you are not a client, please contact your nearest Enterprise Ireland Regional Office.