Strategic Marketing Review: 5 Days

Strategic Marketing Review


Enterprise Ireland's 5 Day Strategic Marketing Review (SMR) is a supportive programme for your senior management team, focusing on identifying and actioning the most critical next steps to drive your export strategy while ensuring that the path to international growth is clear.

This programme facilitates discovery of the key priorities to be tackled in the short term (3-6 months).

.The Strategic Marketing Review will enable you to:

  • Align market opportunities with strategic business objectives to drive revenue
  • Position the value of your service or solution to each of your prioritised market segments
  • Address sales challenges and maximize market opportunities
  • Change the way you think about your customers and your markets
  • Differentiate in a competitive market landscape.

This programme will build confidence in your teams as you pursue your overseas opportunities.


What the programme offers

The Strategic Marketing Review (SMR) aligns market opportunities with strategic business objectives. It demands a joined-up approach at senior level across the company to ensure a common vision and a common direction.

The programme takes an efficient approach to diagnosing and developing your next step roadmap, while supporting you through that process.

The programme takes the form of workshops and mentoring sessions that are focused on your company’s stage of growth. The workshops deliver tangible insights that will empower you to take action and maximise market opportunities.

The output of the Strategic Marketing Review is an Action Plan that identifies the key priorities for the short term and action owners for each.


Am I eligible?

The grant is open to existing clients of Enterprise Ireland and Udarás na Gaeltachta. It may be more suited to

  • Teams constrained by resource in Sales and Marketing 
  • Clients who need to address sales and marketing challenges in the short term
  • First time exporters
  • Earlier stage clients with revenues of <€0.5m or less


Ineligible Companies

Companies whose products are listed in Annexe 1 to the EU Treaty (TFEU) which include:

  • Horticulture companies
  • Fish processors
  • Other primary producers

Enterprise Ireland clients in the food and drinks sector should contact Bord Bia for marketing support.


What costs are eligible and what is the maximum funding available?

Eligible expenditure is limited to the cost of hiring an Enterprise Ireland approved Marketing consultant for a maximum of 5 days.

The maximum daily fee payable to the consultant is €900 inclusive of travel and subsistence and out of pocket expenses.

Funding will be by way of a consultancy grant. The typical cost of undertaking the 5 day Strategic Marketing Review is €4500. The company must pay the full amount of €4500 to the consultant before Enterprise Ireland can process the claim. The company can then claim the grant of €3600 by submitting proof of payment and a copy of the completed action plan.

This eligibility is determined by the company’s available De Minimis aid balance.


What are the call close dates?

There are no call close dates. The process is not competitive and is approved by Enterprise Ireland management.

Please contact your Enterprise Ireland Adviser or a member of SMR team to discuss the suitability of this support for your business.


How do I apply?

All applications for funding should be discussed with your Enterprise Ireland Adviser or a member of the SMR team prior to submission.

You can apply via the Enterprise Ireland Online Application System.

Prior to applying you must do the following:


Where can I find a suitable consultant?

The Strategic Marketing Review is delivered by a team of pre-approved consultants. Once you have spoken to your Development Advisor and a member of the SMR team we can recommend a shortlist of consultants most relevant to work with your company.


Key contact/more information

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