Enter the Eurozone Programme

Supporting European Market Entry

Programme Overview

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Enter the Eurozone Brochure
Click here to download Enter the Eurozone brochure

One of the world’s most dynamic, prosperous and stable markets is on your doorstep. The Eurozone offers significant and untapped opportunities for Irish companies.

Enterprise Ireland has developed a unique programme to help you take advantage of these opportunities. Our new ‘Enter the Eurozone’ programme aims to open Europe’s doors to ambitious Irish exporters.

Delivered by ESMT European School of Management and Technology, Berlin, the programme is also supported by one-to-one Business Advisors led by IMS Marketing who support companies to develop a European market entry plan.

The programme is aimed at CEOs and one senior colleague of Irish companies currently exporting with no significant presence in a Eurozone market.

Programme Content

Phase 1, Dublin or Online – Start Day
Start your journey with Enterprise Ireland Market Advisors, Business Advisors from IMS Marketing and training from ESMT Berlin.

Phase 2, Online – Market Intel
Market Intelligence to drive your choice of country and approach.

Phase 3, Berlin or Online (TBD) – Preparation
Ambition, Vision, Value Proposition, People and Financial Resources.

Phase 4, Milan or Online (TBD) – Execution
Sales Channels, Route to Market and Multi-Cultural Trading.

Phase 5, Dublin or Online – Finale
Market Entry Plan presentations and peer feedback. First steps to implementation.

Enter the Eurozone Infographic

Learning Approach

Educational Modules
Companies are guided by world-class business educators from ESMT, who deliver face-to-face and online modules.

Business Advisors
Each company is assigned an experienced Business Advisor led by IMS. Marketing who help embed the key learnings and support the implementation of Market Entry Plans.

Peer – To – Peer
Companies avail of peer learning opportunities with fellow participants to overcome key challenges. Further supported by Enterprise Ireland’s experienced Market Advisors from our Eurozone offices and Development Advisors here in Ireland.

Programme Partners

ESMT Berlin

European School of Management and Technology (ESMT Berlin)

The European School of Management and Technology (ESMT Berlin) was founded in 2002 by 25 European companies and institutions. It prides itself as being ‘founded by business for business’ and for the quality of its team and their experience in working with companies of all sizes. Situated in the heart of Berlin, Germany’s start-up capital and innovation hub, ESMT is ranked by the Financial Times as 12th worldwide for Executive Education and 18th worldwide for customised programmes. It is one of four business schools in Germany with the Triple Accreditation.

IMS Marketing

IMS Marketing

IMS Marketing are Business Advisors who specialise in supporting companies looking to export to an international market for the first time, as well as established export companies wanting to expand. Based in Galway, IMS Marketing were founded in 2004 and have helped numerous companies to develop their business across 16 different countries using a variety of sales channels.


The subsidised cost of the programme is €1,490 per company (excl. VAT). This covers the CEO and one senior colleague.
Travel and hotel costs are not included. Booking early is advisable as places are limited.

Who Should Apply

The programme is aimed at CEOs and one senior colleague of Irish companies currently exporting with no significant presence in a Eurozone market.

Apply Now

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