Enter the Eurozone Programme

Supporting European Market Entry

Quick links

Ready to signup now? Applications close 2nd Sept. Applying now is recommended as the programme will be oversubscribed.
Apply now
Want to learn more before signing up? Our partners (IMS) are hosting a final briefing session on Wed 31st Aug.
Briefing Session only

Programme Overview

Enter the Eurozone Brochure
Click here to download Enter the Eurozone Brochure

One of the world’s most dynamic, prosperous and stable markets is on your doorstep. The Eurozone offers significant and untapped opportunities for Irish companies.

Enterprise Ireland has developed a unique programme to help you take advantage of these opportunities. Our new ‘Enter the Eurozone’ programme aims to open Europe’s doors to ambitious Irish exporters.

Delivered by ESMT European School of Management and Technology, Berlin, the programme is also supported by one-to-one Business Advisors led by IMS Marketing who support companies to develop a European market entry plan.

This award-winning programme has been recognized by EFMD (Worldwide Management and Training Association) for its impact on the more than 100 Irish companies that have undertaken it.

The programme is aimed at CEOs and one senior colleague of Irish companies currently exporting with no significant presence in a Eurozone market.

The next programme is starting shortly and like the previous programmes, is likely to be oversubscribed. An early application (“click on apply now”) is a tie breaker during the shortlisting of companies invited to join.


Programme Content

Phase 1, Ireland or Online – Start Day
Start your Market Intel journey with Enterprise Ireland Market Advisors, Business Advisors from IMS Marketing and training from ESMT Berlin.

Phase 2, Berlin – Preparation
Ambition, Vision, Value Proposition, People and Financial Resources.

Phase 3, Online – Market Intel and Validate your Business Model
Market Intelligence to validate your choice of country and approach.

Phase 4, Amsterdam – Execution
Sales Channels, Route to Market and Multi-Cultural Trading.

Phase 5, Dublin or Online – Finale
Market Entry Plan presentations and peer feedback. First steps to implementation.


Enter the Eurozone Infographic

Learning Approach

Educational Modules
Companies are guided by world-class business educators from ESMT, who deliver face-to-face and online modules.

Business Advisors
Each company is assigned an experienced Business Advisor led by IMS. Marketing who help embed the key learnings and support the implementation of Market Entry Plans.

Peer – To – Peer
Companies avail of peer learning opportunities with fellow participants to overcome key challenges. Further supported by Enterprise Ireland’s experienced Market Advisors from our Eurozone offices and Development Advisors here in Ireland.


Programme Partners

ESMT Berlin

European School of Management and Technology (ESMT Berlin)

The European School of Management and Technology (ESMT Berlin) was founded in 2002 by 25 European companies and institutions. It prides itself as being ‘founded by business for business’ and for the quality of its team and their experience in working with companies of all sizes. Situated in the heart of Berlin, Germany’s start-up capital and innovation hub, ESMT is ranked by the Financial Times as 12th worldwide for Executive Education and 18th worldwide for customised programmes. It is one of four business schools in Germany with the Triple Accreditation.

IMS Marketing

IMS Marketing

IMS Marketing are Business Advisors who specialise in supporting companies looking to export to an international market for the first time, as well as established export companies wanting to expand. Based in Galway, IMS Marketing were founded in 2004 and have helped numerous companies to develop their business across 16 different countries using a variety of sales channels.



The subsidised cost of the programme is €1,490 per company (excl. VAT). This covers the CEO and one senior colleague.
Travel and hotel costs are not included. Booking early is advisable as places are limited.


Who Should Apply

The programme is aimed at CEOs and one senior colleague of Irish companies currently exporting with no significant presence in a Eurozone market.

Apply Now


Hear more about Enter the Eurozone

Enterprise Ireland and Clients talking about Eurozone market Opportunities

The Eurozone is one of the world’s largest economic regions. Its currency, the Euro, is the second most traded globally and is considered one of the strongest in the world. With a population of over 447 million, the Eurozone benefits from ongoing economic growth and significant post-Covid investment and recovery programmes driving opportunity across the region.

Using the Enter the Eurozone Programme to win your first significant European contract

Enterprise Ireland and Clients talk about how to take the first step towards grabbing the Eurozone market Opportunities. This award winning programme offers face-to-face and online education modules, workshops and one-to-one support to build your market plan for entering a specific Eurozone market. Delivered by ESMT European School of Management and Technology Berlin, the programme is aimed at CEOs and one senior colleague of Irish companies currently exporting with no significant presence in a Eurozone market.

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