Digital Marketing Strategies for International Markets

John is co-founder and Managing Director of CreatorSEO, ABCDigital and Leads5050. Over the last two decades, John has developed an impressive portfolio of experience in international business, more recently applying his extensive knowledge and skills as one of Ireland’s top SEO and digital marketing strategists. John has worked with hundreds of high-profile clients, from SMEs to State bodies and EU organisations. CreatorSEO / ABCDigital creates innovative web sites, and digital marketing solutions, specialising in SEO, Lead generation, PPC, and international digital strategy. 

750+ Clients Served | 100+ Digital/Data Tools | 25+ Countries Reached

www.creatorseo.com/

Susanne Dirks, a native German based in Ireland, is an international business and internet consultant with extensive experience and qualifications in translation/localisation, IT/AI/web technologies, and internet marketing. After 20 years of working as a consultant and manager for technology MNCs providing consultancy to companies across Europe, Susanne in 2013 set up her own consulting business, Glocafy. As part of Glocafy, Susanne works with export-focused Irish companies who want to fully leverage the Internet to grow sales abroad, including, but not limited to, her native Germany. Drawing on her experience as an international consultant, her understanding of different business environments and cultures as well as her knowledge and experience in localisation, IT and internet marketing, Susanne helps companies to develop and implement a business-driven strategy for international web presence, including website localisation, international search engine optimisation, and e-marketing for export markets. Susanne holds a First Class BSc (Hons) in Information Technology from Middlesex University, a Masters in Artificial Intelligence from Edinburgh University as well as additional qualifications in web technology, digital marketing and translation.

https://glocafy.com/

Passionate about helping B2B brands and companies apply the principles of positioning, branding, communications and marketing in a world where digital is key. In the late 90’s, Ed developed a keen interest in ‘search marketing’ while working through a 4 year stint in San Francisco. Ed was a founding member of one of Ireland’s first digital marketing agencies. He successfully launched Europe’s first online photo framing and gift service in 2000. Following this, Ed founded Digino, a full-service digital marketing agency in 2005. Over the next decade, Digino evolved into Maverick under Ed’s leadership to focus on comprehensive, turnkey communications and marketing solutions for technology, industrial and professional services companies. 

www.maverick-intl.com/

Leonie Tansey is Managing Director of Locomotive (formerly IMS Marketing), which is the European division of global marketing agency Locomotive. Locomotive is a leading international B2B marketing agency, delivering strategic brand, web, digital, and export marketing solutions to high-growth companies across Europe, North America and beyond.

With over 20 years of experience in international markets, Leonie has led global marketing strategies across sectors including technology, engineering, life sciences, and manufacturing. She leads a 30-strong team of brand, web, and digital specialists across Europe, partnering with ambitious businesses to position their brands for global success and drive scalable international growth.

Previously a consultant on Enterprise Ireland’s successful Enter the Eurozone programme, Leonie has supported dozens of Irish companies in planning and executing successful European market entries. She also shares her expertise as a guest lecturer in International Marketing at the University of Galway. Leonie holds a Master’s in Business Studies and is a recognised advocate for brand-led growth in international business.