Digital Marketing Strategies for International Markets

Kevin has over 25 years international sales and marketing experience spanning B2B markets including lifesciences, engineering, software and digital solutions. Having held Senior Marketing and Export Management positions for several high growth companies, in 2004 Kevin was awarded 'International Marketing Person of the Year' in Ireland. In 2007 he established IMS Marketing and today the company employs a team of 25 people and is recognised as a strategic partner for companies in the planning and execution of international marketing programs across export development, digital marketing, brand strategy, and sales channel enablement. IMS Marketing are lead consultants on Enterprise Ireland’s ‘Enter-the-Eurozone’ Programme which has assisted over 120 Irish companies in the development of European new market entry strategies. Kevin is an experienced consultant and mentor with a number of state agencies, universities and innovation centres throughout Ireland and holds post graduate qualifications with the University of Galway and London Business School. 

www.imsmarketing.ie 

John is co-founder and Managing Director of CreatorSEO, ABCDigital and Leads5050. Over the last two decades, John has developed an impressive portfolio of experience in international business, more recently applying his extensive knowledge and skills as one of Ireland’s top SEO and digital marketing strategists. John has worked with hundreds of high-profile clients, from SMEs to State bodies and EU organisations. CreatorSEO / ABCDigital creates innovative web sites, and digital marketing solutions, specialising in SEO, Lead generation, PPC, and international digital strategy. 

750+ Clients Served | 100+ Digital/Data Tools | 25+ Countries Reached

www.creatorseo.com/

Susanne Dirks, a native German based in Ireland, is an international business and internet consultant with extensive experience and qualifications in translation/localisation, IT/AI/web technologies, and internet marketing. After 20 years of working as a consultant and manager for technology MNCs providing consultancy to companies across Europe, Susanne in 2013 set up her own consulting business, Glocafy. As part of Glocafy, Susanne works with export-focused Irish companies who want to fully leverage the Internet to grow sales abroad, including, but not limited to, her native Germany. Drawing on her experience as an international consultant, her understanding of different business environments and cultures as well as her knowledge and experience in localisation, IT and internet marketing, Susanne helps companies to develop and implement a business-driven strategy for international web presence, including website localisation, international search engine optimisation, and e-marketing for export markets. Susanne holds a First Class BSc (Hons) in Information Technology from Middlesex University, a Masters in Artificial Intelligence from Edinburgh University as well as additional qualifications in web technology, digital marketing and translation.

https://glocafy.com/

Passionate about helping B2B brands and companies apply the principles of positioning, branding, communications and marketing in a world where digital is key. In the late 90’s, Ed developed a keen interest in ‘search marketing’ while working through a 4 year stint in San Francisco. Ed was a founding member of one of Ireland’s first digital marketing agencies. He successfully launched Europe’s first online photo framing and gift service in 2000. Following this, Ed founded Digino, a full-service digital marketing agency in 2005. Over the next decade, Digino evolved into Maverick under Ed’s leadership to focus on comprehensive, turnkey communications and marketing solutions for technology, industrial and professional services companies. 

www.maverick-intl.com/