Develop your export selling capability

Market Research Centre

Knowledge of the competitive environment Irish companies operate in is the key to successful export growth. Enterprise Ireland has purchased, on behalf of its clients, world class market research reports. The publishers we subscribe to all have web based databases which you can search from your desk to find relevant titles.

Market Research Centre

 

Strategic Marketing Review: Capture Insights, Review Resources, Take Action

Companies that succeed globally know how to think and act strategically. Enterprise Ireland’s Strategic Marketing Review is a transformative programme for your senior management team, focusing on a market driven business strategy will significantly impact your rate of scaling and international growth.

The Strategic Marketing Review will enable you to: align market opportunities with strategic business objectives to drive revenue; build high performance sales and marketing teams; position the value of your service or solution to each of your prioritised market segments; address sales challenges and maximize market opportunities; change the way you think about your customers and your markets; differentiate in a competitive market landscape.

With tailored, one-to-one engagement between an experienced consultant and your senior management team, this programme will take your company to the next stage of its evolution.

STRATEGIC MARKETING REVIEW

 

Enter the Eurozone Programme

With the world's most dynamic, prosperous and stable market on your doorstep, your business is incredibly fortunate. The Eurozone offers incredible opportunities - and there's nothing to stop you taking advantage of these. That's why Enterprise Ireland has developed Enter the Eurozone - a unique programme that opens Europe's doors to ambitious Irish exporters.

Enter the Eurozone Programme

 

Access Silicon Valley Programme

Access Silicon Valley was developed to help Irish companies deliver tangible strategies and market entry plans relevant to the Silicon Valley and San Francisco market. It will provide insights into the nuts and bolts of launching your company or product in Silicon Valley and San Francisco, including the funding required to do so. It will drive participating companies to create sales plan relevant to the Silicon Valley and San Francisco marketplace and to identify key sales and partnership targets. It covers business/cultural differences and has a strong focus on pitching and presenting. The programme will be delivered by US Market Access Centre (USMAC) who will work intensively with participating companies over 3 phases. If you are interested in future programmes, please email Paula Carroll for more information.

 

International Selling Programme

The International Selling Programme is Enterprise Ireland's flagship programme designed to equip Irish companies with the necessary capability to deepen their presence in an existing international market or enter a new international market. Delivered in partnership with Dublin Institute of Technology (DIT), this practical programme will deliver a real and immediate impact on your company's ability to access new markets and grow export sales. 

International Selling Programme

 

Excel at Export Selling

As a parallel and complementary offer to the International Selling Programme, Enterprise Ireland has developed a series of workshops aimed at rapidly embedding the proven tools of best international selling practice into Irish companies across all industry sectors who are looking to upskill for export growth and who want access to selling skills development in a readily accessible and user-friendly format.  Drawing on the collective experience of our team of international market advisers and responding to consistent feedback from the customers and target customers of Irish companies, the Excel at Export Selling Workshop Series maintains a deliberate focus on the three fundamental building blocks of successful international selling:  developing a compelling Customer Value Proposition,  following a systematic repeatable Sales Process and executing a well-defined Route to Market strategy. Each workshop is one day in duration and offers an individual company follow-up session with the expert facilitators to maximise impact. Participation in both elements of the programme – the workshop and follow-up session (usually 2-4 weeks after the workshop) -  is essential to successful implementation. 

Excel at Export Selling

 

Exporter Development Workshops

Learn how to get better export results and grow your international business faster with our exporter development workshops.

Exporter Development Workshop

 

Digital Marketing Unit

Enterprise Ireland’s Internet Marketing Unit is focused on helping client companies to exploit the Internet as a route-to-market, and to assist companies develop a strategy that will shape how they do business online. The Unit provides a range of services, including strategic guidance, workshops and seminars and funding support.

Digital Marketing Unit

 

Mentor Grant

Companies can request the appointment of a Mentor from the Enterprise Ireland Mentor Network to advise on issues relating to developing and executing an international sales strategy.  

Mentor Grant

 

In-Market Business Accelerators 

Enterprise Ireland can help companies retain the services of a Business Accelerator - an industry expert within a specific sector and market, with the experience, knowledge and contacts to support the company’s expansion and development into an export market. In-market Business Accelerators come from the front lines of industry worldwide, with the relevant sales and marketing experience to advise and guide Irish companies to accelerate their growth in the market and build scale.

Business Accelerators are chosen on the basis of their extensive industry experience and track record of success, and includes:

  • Senior executives from in-market technology, services, manufacturing or distribution companies.
  • Irish executives (based in the target market) who have succeeded in an overseas market.
  • Senior local buyers, influencers or industry specialists.
  • Executives from headquarters of multinational companies with plants in Ireland.
  • Early or recently retired senior executives with appropriate commercial experience and contacts.

Each assignment will be tailored to the company’s specific needs.  Business Accelerators will facilitate:

  • Market entry and business expansion.
  • Access to high-level market contacts.
  • Enhanced strategic and actionable in-market information.
  • Access to new technology.
  • Valuable feedback on product/service offerings.
  • Better strategic marketing focus and direction.
  • Strategic inputs at Board level.

Grant assistance is available for the cost of hiring a Business Accelerator. For more information, contact your Enterprise Ireland Adviser.

 

Selling to the Public Sector in Ireland and Internationally

Enterprise Ireland is committed to working with client companies and buyers to facilitate and maximise the contract opportunities available through the public sector. The Enterprise Ireland Public Procurement team is working to raise awareness of the innovative solutions provided by indigenous SMEs to the public sector in Ireland, channel partners, primary contractors and global government organisations, including the European Union and the United Nations.

Selling to the Public Sector in Ireland and Internationally