The International Selling Programme

The International Selling Programme is Enterprise Ireland's proven export sales development programme targeted exclusively at maximising export sales for Irish companies. This customised, practical programme is delivered by Dublin Institute of Technology (DIT) in partnership with a panel of world-class experts and practitioners. Participation on the programme will deliver real and immediate impact both for you as an individual and for your company. The programme enhances the ability to access new markets and accelerates export sales growth.

Since the programme was established in 2006, over 600 CEOs, managing directors, sales directors and business development executives have successfully completed the International Selling Programme.


Advice for Irish companies exporting to the UK 

The International Selling Programme - What is involved?

The programme comprises of eight two-day modules, delivered over a seven-month period from September to March with a finale event in May 2018.

Each module is accompanied by practical, company-specific assignments and, at the end of the programme, you will develop an international sales plan aligned to your company's overall business strategy and growth targets. 

The programme includes two workshop days for colleagues sponsoring participants which are designed to support embedding of the programme learning throughout the business.

Participants will also be assigned a sales practitioner to work with you as a programme business adviser, helping you to implement programme learnings and achieve an immediate impact on your sales ability.


Am I eligible? Who should apply?

The International Selling Programme is for manufacturing and internationally traded services companies currently exporting or with advanced plans to do so. The proven tools you will master are relevant to any growth orientated company.

Participants should typically spend a minimum of 30% of time in a sales role and must be at the level of:

  • MD/CEO
  • Sales/Commercial/Marketing Director (or other Director Level)
  • Sales/Commercial/Marketing Manager
  • Business Development Executive
  • Technical Sales Lead

The proven tools and strategies acquired are relevant to any growth-oriented company, whether already active internationally or just embarking on an export strategy. Participating companies range from start-ups right through to multinationals.





The Programme fee is €12,494 per participant per Enterprise. This includes Executive and CEO participation and the assignment of a Business Adviser. Participation on the programme is supported by Enterprise Ireland at the following rates:

Enterprise SizeGrantCost to Company
Large Enterprise50%€6,247
Medium Enterprise60%€4,998
Small Enterprise70%€3,748

For a full definition of Enterprise Size, please refer to SME Definition. Companies must be eligible Enterprise Ireland clients or clients of a participating agency to avail of funding support.

Note a decreased rate of funding may be applied where companies are availing of the programme for more than 3 participants.


How do I apply?

The application form for the International Selling Programme 2017 is now available.

Please note there are 3 pages to be completed as follows:

  • Page 1: Applicant details including a brief summary of why you believe you should be selected to participate on ISP.
  • Page 2: Company details including proposed focus of your International Growth Plan.
  • Page 3: Grant eligibility including details of the size of your Enterprise.

Companies who are currently working with an Enterprise Ireland Adviser in relation to an International Growth Plan should discuss their application to the International Selling Programme with their adviser.

To apply for the International Selling Programme 2017 please complete the on-line application form:
Please note that the closing date is 19th May 2017.

Apply Here


Sarah Buckley

Programme Manager

Enterprise Ireland

+353 1 727 2527

Sarah Buckley

or contact DIT Programme Team