Internet Marketing Unit (IMU)
The Internet provides one of the most cost-effective ways to develop an export market. Choosing how and where to incorporate the Internet into your business activities will vary for every company, depending on your resources, capabilities and target market: the one constant is that no business can afford to ignore or take their Web presence lightly.
Enterprise Ireland's Internet Marketing Unit (IMU) is focused on helping export-focused clients across all sectors to exploit the Internet as a route to market and to assist them in developing a strategy that will shape how they do business online.
The IMU provides a range of services, including strategic guidance, workshops and seminars and funding support, based on the recommendation of your Development Adviser.
Support Available from the Internet Marketing Unit (IMU)
- Funding for an e-Marketing Improvement Assignment
Under Enterprise Ireland's Business Process Improvement Grant client companies can apply for grant support to undertake an e-Marketing Improvement Assignment. This support is designed to assist senior managers in client companies to maximise the opportunities presented by the Internet as a business development channel. Through the use of one-to-one training and action-based learning, consultants/trainers will work with clients to plan and implement significant strategic e-marketing projects. Interested applicants must contact their Enterprise Ireland Adviser to discuss. Download our eMarketing Brochure for more information on eligible activities [pdf format].
- Measuring your Internet marketing maturity
The Internet Marketing Unit has developed a questionnaire to help clients to establish a baseline of their Internet Marketing activity. Download the Internet Marketing Maturity Questionnaire [word format] which covers a variety of information points and capabilities that will help clients to develop a clear understanding of their web presence and activity, as well as highlighting opportunities and weaknesses in existing Internet Marketing strategy.
- Information and Events
For updates, case-studies and events from the Internet Marketing Unit, be sure to subscribe to the Internet Marketing section of our BestConnected blog.
Key contacts/more information
Clients of Enterprise Ireland should contact their Enterprise Ireland Adviser in the first instance.