Building Capabilities Overview

Enterprise Ireland is committed to assisting companies strengthen their capabilities.  We offer customised sales training and access to experts to bolster and develop your international selling skills and improve people performance.


Market Research Centre

Knowledge of the competitive environment Irish companies operate in is the key to successful export growth. Enterprise Ireland has purchased, on behalf of its clients, world class market research reports. The publishers we subscribe to all have web based databases which you can search from your desk to find relevant titles.

Market Research Centre


Strategic Marketing Review: Capture Insights, Review Resources, Take Action

Companies that succeed globally know how to think and act strategically. Enterprise Ireland’s Strategic Marketing Review is a transformative programme for your senior management team, focusing on a market driven business strategy will significantly impact your rate of scaling and international growth.

The Strategic Marketing Review will enable you to: align market opportunities with strategic business objectives to drive revenue; build high performance sales and marketing teams; position the value of your service or solution to each of your prioritised market segments; address sales challenges and maximise market opportunities; change the way you think about your customers and your markets; differentiate in a competitive market landscape.

With tailored, one-to-one engagement between an experienced consultant and your senior management team, this programme will take your company to the next stage of its evolution.



Enter the Eurozone Programme

With the world's most dynamic, prosperous and stable market on your doorstep, your business is incredibly fortunate. The Eurozone offers incredible opportunities - and there's nothing to stop you taking advantage of these. That's why Enterprise Ireland has developed Enter the Eurozone - a unique programme that opens Europe's doors to ambitious Irish exporters.

Enter the Eurozone Programme


Digital Export Labs with Enterprise Ireland and Meta

The Digital Export Lab will help you and your team develop a structured and measurable process for planning and
implementing digital lead generation plans for your business. You will have the opportunity to learn from Meta’s expert team and practice lead generation skills, hear from peers and come away with practical tools to implement these in your business.


International Selling Programme

The International Selling Programme is Enterprise Ireland's flagship programme designed to equip Irish companies with the necessary capability to deepen their presence in an existing international market or enter a new international market. Delivered in partnership with Dublin Institute of Technology (DIT), this practical programme will deliver a real and immediate impact on your company's ability to access new markets and grow export sales.

International Selling Programme


Excel at Export Selling workshop series

Enterprise Ireland has developed a series of workshops entitled Excel at Export Selling aimed at rapidly embedding the proven tools of good international selling practice into the sales teams of Irish companies across all industry sectors. These workshops are designed to equip Irish companies with the skills to truly make an impact on international markets and master the fundamentals of export selling. Workshops include Value Proposition & Messaging, Pipeline Management and Partnering.

Excel at Export Selling


Export Compass Series

Are you looking to grow your business through export?

Enterprise Ireland series of workshops to demonstrate and promote ways to overcome the challenges of the pandemic by understanding overseas business cultures, building digital capabilities for selling and developing customer, distributor and/or partner relationships.

Export  Compass series


Other services:

As well as training programmes, Enterprise Ireland can assist you to build expertise by providing access to experienced business mentors and providing support for in-market business accelerators to bolster the business development function in companies seeking to grow sales internationally. 


Selling to the Public Sector in Ireland and Internationally

Enterprise Ireland is committed to working with client companies and buyers to facilitate and maximise the contract opportunities available through the public sector. The Enterprise Ireland Public Procurement team is working to raise awareness of the innovative solutions provided by indigenous SMEs to the public sector in Ireland, channel partners, primary contractors and Global Government Organisations, including the European Union (EU) and the United Nations (UN). 

Selling to the Public Sector in Ireland and Internationally


Digital Marketing Unit

Enterprise Ireland’s Digital Marketing Unit is focused on helping client companies to exploit the Internet as a route-to-market, and to assist companies develop a strategy that will shape how they do business online. The Unit provides a range of services, including strategic guidance, workshops and seminars and funding support.

Digital Marketing Unit



Companies can request the appointment of a mentor from the Enterprise Ireland Mentor Network to advise on issues relating to developing and executing an international sales strategy. 

Enterprise Ireland Mentor Network


Business Accelerators Programme

Enterprise Ireland can help companies retain the services of a Business Accelerator - an industry expert within a specific sector and market, with the experience, knowledge and contacts to support the company’s expansion and development into an export market. In-market Business Accelerators come from the front lines of industry worldwide, with the relevant sales and marketing experience to advise and guide Irish companies to accelerate their growth in the market and build scale.

Business Accelerators are chosen on the basis of their extensive industry experience and track record of success, and includes:

  • Senior executives from in-market technology, services, manufacturing or distribution companies.
  • Irish executives (based in the target market) who have succeeded in an overseas market.
  • Senior local buyers, influencers or industry specialists.
  • Executives from headquarters of multinational companies with plants in Ireland.
  • Early or recently retired senior executives with appropriate commercial experience and contacts.

Each assignment will be tailored to the company’s specific needs.  Business Accelerators will facilitate:

  • Market entry and business expansion.
  • Access to high-level market contacts.
  • Enhanced strategic and actionable in-market information.
  • Access to new technology.
  • Valuable feedback on product/service offerings.
  • Better strategic marketing focus and direction.
  • Strategic inputs at Board level.

Grant assistance is available for the cost of hiring a Business Accelerator. For more information, contact your Enterprise Ireland Adviser.