Excel @ Exporting

Enterprise Ireland has developed a series of masterclasses aimed at rapidly embedding the proven tools of best international selling practice into Irish companies across all industry sectors who are looking to upskill for export growth and who want access to selling skills development in a readily accessible and user-friendly format.

Drawing on the collective experience of our team of international market advisers, past and present, and responding to consistent feedback from the customers and target customers of Irish companies, the Excel @ Exporting masterclass Series maintains a deliberate focus on the four fundamental building blocks of successful international selling:

Prior registration is required.

DateExcel at Exporting Masterclass
OngoingExcel @ Market Intelligence Masterclass
27th April 2021Virtual Selling Masterclass
11th May 2021Masterclass in Digital Lead Generation
25th May 2021Virtual Selling Masterclass
15th June 2021Masterclass in Digital Lead Generation
29th June 2021Virtual Selling Masterclass

All masterclasses will be held online and delivered virtually.

Series of Masterclasses
1. Gathering information to decide on choice of market, on your competitors, to identify new partners and prospectsMarket Intelligence
2. Developing a Compelling Value PropositionCustomer Value Proposition
3. Following a systematic repeatable Sales ProcessSales Pipeline Management

These masterclasses are designed to equip Irish companies with the skills to truly make an impact on international markets and master the fundamentals of export selling.

Each masterclass is one day in duration (or online, for Market Intelligence) and offers an individual company follow-up session with the expert facilitators to maximise impact. Participation in both elements of the programme – the masterclass and follow-up session (usually 2-4 weeks after the masterclass) -  is essential to successful implementation. 

More Information / Contact

Download Customer Value Proposition brochure [pdf format].

Download Lead Generation and Sales Pipeline brochure [pdf format].

For further information, please contact:

Paul Browne

Programme Manager, Sales and Marketing

+353 1 7272897

+353 87 365 2696

Paul Browne