Excel @ Exporting

Enterprise Ireland has developed a series of masterclasses aimed at rapidly embedding the proven tools of best international selling practice into Irish companies across all industry sectors who are looking to upskill for export growth and who want access to selling skills development in a readily accessible and user-friendly format.

Drawing on the collective experience of our team of international market advisers, past and present, and responding to consistent feedback from the customers and target customers of Irish companies, the Excel @ Exporting Masterclass Series maintains a deliberate focus on the four fundamental building blocks of successful international selling:

Prior registration is required.

Date	Masterclasses	Description
Ongoing	Excel @ Market Intelligence Masterclass	Excel @ Market Intelligence, delivered online with business advisory support, will give you best practice tools and skills to continually update your approach to sales as the market evolves.
2022 dates to be announced	Masterclass in Strategic Marketing and Product Management	The overall objective of the Masterclass in Strategic Marketing and Product Management is to support you and your team translate your client needs into your technology solution, delivering customer-driven product market fit.
2022 dates to be announced	Masterclass in Virtual Selling	The overall objective of the Virtual Selling Masterclass is to help you and your team make the transition and accelerate the process for companies who have already begun leveraging online tools.
30th November 2021	Masterclass in Sales Pipeline Management	The overall objective of the Masterclass in Sales Pipeline Management is to help you and your team implement a structured sales pipeline management process to increase conversion rates of prospect sales.
14th December 2021	Masterclass in Customer Value Proposition	The overall objective of the Masterclass in Customer Value Proposition is to help you and your team create a strong value proposition to make an impact in international markets and grow through exports.
2022 dates to be announced	Masterclass in Digital Lead Generation	The overall objective of the Masterclass in Digital Lead Generation is to help you and your team develop a structured approach to your digital lead generation process and to better understand your market.

All masterclasses will be held online and delivered virtually.

These masterclasses are designed to equip Irish companies with the skills to truly make an impact on international markets and master the fundamentals of export selling.