The International Selling Programme

The International Selling Programme is Enterprise Ireland's proven export sales development programme targeted exclusively at maximising export sales for Irish companies. This customised, practical programme is delivered by Dublin Institute of Technology (DIT) in partnership with a panel of world-class experts and practitioners. Participation on the programme will deliver real and immediate impact both for you as an individual and for your company. The programme enhances the ability to access new markets and accelerates export sales growth.

Since the programme was established in 2006, over 650 CEOs, managing directors, sales directors and business development executives have successfully completed the International Selling Programme.

As you look to build your presence in export markets or to diversify into new markets, the International Selling Programme will give your business the competitive edge you need to succeed. 

In response to demand Enterprise Ireland has scheduled 2 Programme start dates for the International Selling Programme in 2018:

1st May 2018 – for clients targeting growth in the Eurozone

31st August 2018 – for clients targeting all markets (including Eurozone)


For more information on all Enterprise Ireland’s management development programmes and access to eLearning resources please access our NEW online learning portal eiLearn here :

The International Selling Programme - What is involved?

Programme Structure

The Programme comprises of eight two-day modules delivered in the following format:

1st May start date – 12 months duration

3rd September start date – 9 months duration

Each module is accompanied by practical, company-specific assignments and throughout the programme, you will develop an international sales plan to execute within a chosen export market.


Supporting Company Development

Other team members within participating companies can access a suite of learning elements which support a company wide approach to developing sales capability which include:

-      access to a half day workshop to attend with participants

-      live webinars on sales related topics

-      library of customized eLearning materials accessible on Enterprise Ireland’s eLearning portal

Advisory Support

Participants will also be assigned a sales practitioner to work with you as a Programme business adviser, helping you to implement Programme learnings and achieve an immediate impact on your sales ability.

Am I eligible? Who should apply?

The International Selling Programme is for manufacturing and internationally traded services companies currently exporting or with advanced plans to do so. The proven tools you will master are relevant to any growth orientated company.

Participants should typically spend a minimum of 30% of time in a sales role and must be at the level of:

  • MD/CEO
  • Sales/Commercial/Marketing Director (or other Director Level)
  • Sales/Commercial/Marketing Manager
  • Business Development Executive
  • Technical Sales Lead

The 1st May start date is open to companies that are utilizing the International Selling Programme to support their market entry into Eurozone markets or to further build on an existing presence in the Eurozone.

The 31st August start date is open to companies that are utilizing the International Selling Programme to support growth in ALL export markets including the Eurozone.

Click here for more information on Enterprise Ireland’s Eurozone Strategy. 




The Programme fee is €12,100 per participant per Enterprise. This includes Executive and CEO participation and the assignment of a Business Adviser. Participation on the programme is supported by Enterprise Ireland at the following rates:

Enterprise SizeGrantCost to Company
Large Enterprise50%€6,050
Medium Enterprise60%€4,840
Small Enterprise70%€3,630

For a full definition of Enterprise Size, please refer to SME Definition. Companies must be eligible Enterprise Ireland clients or clients of a participating agency to avail of funding support.

Note a decreased rate of funding may be applied where companies are availing of the programme for more than 3 participants.


How do I apply?

The application form for the International Selling Programme 2018 is now available.

Please note there are 3 pages to be completed as follows:

  • Page 1: Applicant details including a brief summary of why you believe you should be selected to participate on ISP.
  • Page 2: Company details including proposed focus of your International Growth Plan.
  • Page 3: Grant eligibility including details of the size of your Enterprise.

Companies who are currently working with an Enterprise Ireland Adviser in relation to an International Growth Plan should discuss their application to the International Selling Programme with their adviser.

To apply for the International Selling Programme 2018 please complete the on-line application form:
Please note that the closing dates are as follows:

For 1st May programme - 22nd March 2018

For 3rd September programme - 1st June 2018

Download International Selling Programme Application form 2018


Sarah Buckley

Programme Manager

Enterprise Ireland

+353 1 727 2527

Sarah Buckley

or contact DIT Programme Team