International Selling Programme 2021- 2022

Maximise your export sales growth and enhance your sales professionalism

Applications for the International Selling Programme are now closed.

Programme Overview

Enterprise Ireland have partnered with TU Dublin and a panel of world class sales experts and business advisors to deliver “International Selling”, a customised, accredited Programme focused on helping Irish businesses boost performance in International markets.

The International Selling Programme (ISP) helps companies achieve significant sales growth by optimising their sales strategy, sales management and skills. A key output is an International Sales Growth Plan, focusing on a specific target market and customised for the business. ISP is accredited by TU Dublin and by the end of the programme, participants earn an internationally recognised (Postgraduate or CPD) Diploma in International Selling ( Level 7 or Level 9).

Targeting ambitious sales leaders at C Suite or Director level with strategic responsibility and authority for driving export revenues in their organisations, the programme will enhance your ability to access new markets and accelerate export sales growth. 

Note:  The programme is open to Enterprise Ireland Clients only.

Learn more about International Selling

You can read full details about the programme including the dates and fees by downloading the

International Selling Brochure

Business Advisor Series

Programme FAQ


Established in 2006, the International Selling Programme has helped over 800 participants achieve significant sales growth.

John Finnegan IT Solutions Ltd

John Finnegan, Sales & Customer Success Director, IT Solutions Ltd: "Strategic Account Management gave me excellent tools for modelling and measuring our ideal SAM Customers." READ MORE

Andrew Jenkinson vStream

Andrew Jenkinson, vStream: "I’m not alone in the view that this course will have an immediate and long-lasting effect on some key elements of our sales strategy and execution. I would highly recommend this course to anyone who has any room for improvement in how their organisation sells".  READ MORE

Dr. John McKeon, CEO & Co-Founder, Allergy Standards

Participating in the International Selling Programme was invaluable for my business particularly in light of the massive change and uncertainty during the COVID19 crisis. The ISP gave me tools with which to re-evaluate my business model to help us pivot the business. The support network and camaraderie between the programme participants has been a wonderful and unexpected benefit of the programme.

I would highly recommend the International Selling Programme to any CEO or senior sales person who wants to take their business to the next level.

Contact Us

Companies can discuss whether the programme is right for your company by contacting your Development Adviser directly or:

Mariam Dadabhay

Programme Manager

Enterprise Ireland

Mariam Dadabhay +353 1 727 2764  OR

International Selling +353 1 7272255

More on International Selling and our suite of Enterprise Ireland Programmes can be found here