Mr. Kishorsinh Mahendrasinh Jhala, MBA (Marketing), COO, GCMMF & Amul
Mr. Kishorsinh Mahendrasinh Jhala, MBA (Marketing), is Chief Operating Officer of Gujarat Co-operative Milk Marketing Federation Limited (Amul), India. Gujarat Co-operative Milk Marketing Federation Limited (Amul) with an annual turnover of US $ 4.5 billion is India’s largest food products marketing organization. As the apex level Co-operative Federation of more than 3.6 million farmers, Gujarat Co-operative Milk Marketing Federation Limited undertakes the marketing and distribution of dairy products under common brand “Amul” within India and abroad. Amul leads in each category of the wide product range which includes fresh milk, table butter, milk powders, ice cream, flavoured milk, ghee, chocolate, UHT milk , Indian sweets, etc and commands highest market share in India.
Mr. Jhala joined Amul in the year 1986 as Product Manager and has been with Amul for the last 34 years. During his tenure of more than 3 decades, he has served Amul in various capacities in Sales & Marketing. He has handled product management functions which include branding, coordination with Advertising agencies to formulate creative and media buying strategies, conduct periodical market researches to gauge effectiveness of marketing strategies, to assess the brand health at various product life cycle stages.
Mr. Jhala has also been very closely associated and is responsible for formulation of long term production plans and marketing strategies of Amul. Amul has a very diverse dairy product range which includes fresh, frozen, ambient and chilled categories. Mr. Jhala heads the teams formulating effective supply chain management policies of the company to ensure that it efficiently services a network of 69 dairy plants, 60 branch offices, 10,000 stockiest and one million retail outlets across the nation.
Mr. Jhala has spearheaded many successful new product developments, market launches, organizational rollout of SAP, DMS and Amul’s presence in retailing with about 10000 exclusive parlours and also its’ presence on Global Dairy Trade (GDT) platform.
Currently he holds the position of Chief Operating Officer and reports to the Managing Director. He also serves on the Board of several dairies of Gujarat.