Julie Currid


Co-Founder and COO, Initiafy

Julie Currid had always wanted to start her own business. For her, it was a case of finding the right opportunity and the right business partner. Having studied Management and Marketing in DIT, Julie began her career in marketing and sales, gaining experience in both Irish companies as well as multinationals.

In 2012, Julie set up Initiafy with her business partner, Sean Fennell. Together they had recognised the need in the market for a product which would focus on the challenge of delivering inductions to large numbers of short-term workers.

Initiafy’s online platform helps companies manage the initial steps new staff take to become productive and safe members of their workforce. Customers adapt the platform themselves to suit their needs so that new starters can self-register and self-train before starting a new job.

Initiafy’s customers are typically companies which use a large number of contractors, temporary, seasonal staff or project workers. Their client base now includes Pfizer, Pernod Ricard, FMC, Sodexo and five of the top 20 construction companies in the world. The company also works with all the major energy companies in Ireland such as ESB, Bord na Mona, Energia, Nordex, RES and Calor.

In December 2014, Julie and Sean opened an office in New York and Julie has recently relocated to this office. More than 50% of Initiafy’s revenue now comes from USA and Canada so growth plans are focused on heavy industry in North America.

Today, Initiafy employs 15 people in Dublin and has 4 staff in their New York office. They also employ one sales person in UK and one in Canada.