Case Study | Whitehouse Technologies
The French connection
Whitehouse Technologies is a software and services provider, with its headquarters in Limerick, Ireland, as well as an office in Paris and sales offices in the US and UK.
Irishman Brian McInerney had been running the business in France and recognised the benefits of locating the headquarters in Ireland.
Founded in 2006, the company specialises in database purging and archiving of complex ERP business systems running on Oracle, Microsoft or IBM technology. Location is no barrier to doing business; in fact, Whitehouse makes a virtue of this. “We do everything virtually. We’re even able to deliver projects remotely,” explains co-founder Brian McInerney. Arctools, the company’s flagship software product, is designed to be delivered remotely and it allows customers to use their IT staff resources more effectively during a project.
The business originally started in France but as sales grew and the international aspect increased, the company decided to relocate to Ireland. The lack of red tape was a factor in the decision. “There is no doubt that compared to France, Ireland is a simpler place to do business from an administrative, employment law, tax and social charges point of view,” says McInerney.
Having chosen Ireland as a strategic location for business reasons, the three founders specifically chose Limerick to base the company as it is their home town. Whitehouse’s head office is located on the University of Limerick campus in the Innovation Works incubation facility. McInerney says the engineering skills Whitehouse requires are in good supply in the region.
Returning from an extended spell abroad, McInerney also highlights the ease of building a business network in Ireland, whether via industry contacts, through mentoring programmes with Enterprise Ireland or the media. “I participated in the International Selling Program last year, a course run by Enterprise Ireland, focusing on developing sales skills for Irish companies in overseas markets. It was really practical and what I learned has been of great benefit to the company,” he relates. “Nothing like Enterprise Ireland exists in France. Finance is important at the start but sales programmes are just as, if not more, important.”
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