Enterprise Ireland launches second ‘Enter the Eurozone’ programme, to accelerate Irish export growth to the Eurozone as a Brexit response

22nd October 2020

5.65 billion euro in exports to the Eurozone region, the second largest market for Irish exporters in 2019                                                                                                                                                                                                                                                                                                                   

This week, Enterprise Ireland launched a second ‘Enter the Eurozone’ programme for Irish business, designed to accelerate Irish export growth to the Eurozone, as a key Brexit response. Enterprise Ireland client exports to the Eurozone grew significantly in 2019, increasing by 15% to €5.6bn, which reflects the strong growth opportunities for Irish companies in the Eurozone, now the second largest export market for Enterprise Ireland client companies.

As Brexit uncertainty continues, exporting companies are seeking to diversify into new markets. Supporting companies to diversify, the ‘Enter the Eurozone’ programme aims to open Europe’s doors to ambitious Irish exporters who currently have no significant presence in the Eurozone market. With a population of 340 million, the Eurozone offers significant and untapped opportunities for Irish companies.

Delivered in partnership with the European School of Management and Technology (ESMT), Berlin and Galway-based IMS Marketing. this intensive programme gives each company access to key industry experts who will act as business advisors. Developing a market entry plan and targeting a first significant contract win in a Eurozone market are the key objectives for the businesses taking part in the programme.

Launching the programme, Minister of State with responsibility for Trade Promotion, Digital and Company Regulation, Robert Troy TD said: “I am delighted to introduce the second part of the Enterprise Ireland “Enter the Eurozone” programme. Through membership of the Single Market and Customs Union, coupled with currency stability which membership of the Eurozone affords us, more and more Irish companies are effectively considering the Eurozone as their home market. We know that there are opportunities for Irish businesses and there is untapped potential in the Eurozone, both on the sourcing of imports side of trade as well as the exporting side.

Supporting Irish companies to grow their international business, navigate the challenges of Brexit and Covid-19, while seizing the international exporting opportunities is of vital importance. Many companies began this year in a resilient position on foot of strong 2019 export performance. However, this resilience is being tested. This programme is one of many resources designed to support Irish business and provide the necessary tools and skills to Irish companies to maximize the trading opportunities on our doorstep”.

Commenting at the launch of the programme this week, Anne Lanigan, Enterprise Ireland’s Regional Director to the Eurozone: “We are delighted to introduce the second Enter the Eurozone programme, which is now being delivered virtually. Export to the Eurozone grew by 15% in 2019 to €5.6bn and some sectors delivered growth as high as 89%. However, with a population of 340 million the opportunity is much bigger than this.

Delivering the programme online enables clients to get ready now, ahead of travel opening up again. Irish companies from across diverse sectors have already seen results from their participation in the programme in 2020, like digital agency Kooba and mechanical and electrical engineering company, Campion. We look forward to working with the ambitious group of companies taking part in the programme in the coming months”.

Early applications for the Enter the Eurozone programme 3 are now open via the Enterprise Ireland Website (www.enterprise-ireland.com/enter-the-eurozone).

Enter the Eurozone 1, participant success stories:

Kooba Digital Design

Kooba continue to build on their successes in Germany with new project wins and a launch of a new product that grew out of their experience on the Enter the Eurozone project. The product, Lead Captur is a high quality Landing Pages solution aimed at CMO's and CTO's (https://www.leadcaptur.com/). Kooba have also secured new business with Holoplot - a Berlin based tech start up and we continue to work with them, supporting them with UX, UI Design and Development expertise as they expand - https://holoplot.com/


Campion sell, install and service pumps in Ireland and have been in business for over 30 years, employing 50 employees in Tipperary and Dublin, with clients including Center Parcs, Irish Water, Dublin Airport and The Convention Centre. The company developed their own software platform and smartphone application, which, together, form a powerful solution, Campion Connect, that provides live monitoring, control and data capturing on all aspects of pumping systems. Over 350 customers in Ireland are successfully using Campion Connect.

Through the Enter the Eurozone programme, Campion developed a strategy to bring Campion Connect to the European market. Recent developments include engaging an Italian business development manager and conducting initial positive rounds of discussions with manufacturers in Italy. Campion are currently trialing software with three manufacturers in Italy; Atlantic – an Italian control panel manufacturer, Elbi – a pressure vessel manufacturer and Zenit – a pump manufacturer. All three of whom are interested in integrating Campion software with their products as an offering to their customers across Europe.


For more information contact:

Suzie O'Dea

Senior Executive

Corporate Communications and Marketing

Enterprise Ireland

Suzie O'Dea