Monte Loader wins the Enterprise Ireland Innovation Arena People's Choice Award at the National Ploughing Championships 2018

20th September 2018

Peoples Choice
Pictured Julie Sinnamon, CEO, Enterprise Ireland and Patrick Masterson, Monte Loader

Monte Loader has been awarded the Innovation Arena’s People’s Choice Award in association with Enterprise Ireland, the National Ploughing Association and the Irish Farmers Journal.

The Monte Loader is a fully registered design and is universal to any tractor via the three point linkage. The loader can lift to a height of over three metres and is designed to safely lift one tonne weight. It is compact in size allowing it to tuck neatly behind a tractor and it is possible to tow a trailer while having the loader attached.

The Donegal based company, founded by Patrick Masterson is one of 50 companies exhibiting at the 2018 Innovation Arena and entered into this year’s awards. The People’s Choice Award is voted for by the general public via the Irish Farmers Journal website and app. The number of votes received at the Ploughing Championships totalled 2,250 with Monte Leader receiving almost 25 per cent of the overall vote.

James Maloney, Senior Regional Development Executive, Enterprise Ireland said: “Now in its third year, The Innovation Arena People’s Choice Awards celebrates the creativity, business acumen and drive from the Irish agri community and provides a platform to showcase the innovation coming through to a captive audience. With the talent on show here in the Innovation Arena acknowledged by a wider community through digital platforms, the Award is even more significant as it is voted for by the general public. We can see the impact technology is having on agriculture and digital media is a very important medium to promote business in the sector. Patrick Masterson represents entrepreneurial talent at its best, providing a concept which cuts down on costs and improves efficiency on working farms. We wish Patrick and Monte Loader all the best and Enterprise Ireland looks forward to working with him in the future.”

Eoin Lowry, Deputy Editor, Irish Farmers Journal said: “We are delighted once again to be involved in the Innovation Arena’s People’s Choice Awards at the National Ploughing Championships 2018. The Innovation Arena showcases the agri-technology that will help farmers both here and abroad to become more productive and competitive into the future. We are pleased with the overall response to the competition through the Irish Farmers Journal website and our Ploughing App. I’d like to congratulate Patrick and Monte Loader, an excellent example of the great possibilities that lie in the Irish agricultural sector.”

Anna May McHugh, Managing Director, National Ploughing Association said: “The strong levels of engagement in the Innovation Arena’s People’s Choice Awards this year is testament to the appetite from a digital audience to engage and promote Irish agri products and services. This award gives the public the chance to have their say and acknowledge the great work and innovation within the agri-tech sector that is being produced across the country. I’d like to take this opportunity to congratulate Patrick and Monte Loader on the Award and wish him every success for the future.”


For more information, please contact 

Nicola Corboy

Press Office

Enterprise Ireland

Nicola Corboy

+353 86 021 0114