Minister Humphreys leads Enterprise Ireland Trade Visit to Volvo Cars, Sweden

14th March, 2017

Ireland Sweden flags
Ireland Sweden flags
  • 15 Irish companies participating in Irish Automotive Supply Days initiative

Heather Humphreys T.D., Minister for Arts, Heritage, Regional, Rural and Gaeltacht Affairs will lead an Enterprise Ireland trade visit to Volvo Cars in Gothenburg, Sweden today (14th March 2017). The visit is part of a five-day trade and cultural visit to Sweden and Denmark.

The highlight of the trade visit is the Irish Automotive Supply Days initiative in which Enterprise Ireland has arranged to bring 15 Irish companies to Volvo Cars headquarters where they will exhibit to Nordic-based automakers and suppliers.

Collectively, the 15 Irish companies have experience selling into supply chains of no less than 29 vehicle manufacturers across the globe from Audi, BMW and Caterpillar to Toyota, Volkswagen and Volvo. They include plastics innovators Athlone Extrusions, HTE Engineering and Mergon International, and high-precision assembly manufacturers Bolger Engineering and G&G Engineering.

Speaking in advance of the visit Minister Humphreys said; “I am delighted to lead this Enterprise Ireland trade visit to Volvo Cars in Sweden. The automotive supply days’ initiative is particularly important as it will bring the 15 Irish participating companies into the world of Nordic innovation, enabling them to make new high-level business contacts in the auto-sector.”

Marina Donohoe, Director of Enterprise Ireland’s UK and Northern Europe operations said; “This trade visit to Volvo Cars is an important initiative towards achieving Enterprise Ireland’s strategic goal of increasing indigenous Irish food and non-food exports of goods and services to Sweden from €311 million in 2015 to €470 million in 2020. Enterprise Ireland is grateful to Minister Humphreys for leading the Irish delegation to meet senior representatives of the Swedish automotive industry as her presence greatly raises the profile of the participating companies, opening doors to potential customers in a new market”.

In addition to established auto-sector suppliers, the group includes start-ups like machine vision specialist ImageVision, and a number of hi-tech players in areas such as 3D printing, automation, product design and the Internet-of-Things (IoT). For example, electronics designer and manufacturer CW Applied Technology supplies to Bentley; Taoglas has developed advanced antennae for the sector; and technology from Cubic Telecom is providing Audi drivers with seamless connectivity across international borders.

Minister Humphreys will later address the Enterprise Ireland / BordBia dinner which will be attended by the Irish companies participating on the trade visit and senior representatives of the Swedish automotive industry.

On Wednesday, 15March, Minister Humphreys will attend the opening of the Irish Automotive Exhibition co-ordinated by Enterprise Ireland which will take place in the Lindholmen Science Park in Gothenburg before departing for Copenhagen to continue her five-day trade and cultural visit to Sweden and Denmark.

Connecting the global automotive industry with Irish innovation – watch here


For further information, please contact:

Conor O'Donovan

Head of Communications & Marketing

Enterprise Ireland

Conor O'Donovan

+353 1 727 2912

+353 87 967 1342

Grace Labanyi

Senior Executive - Communications & Marketing

Enterprise Ireland

Grace Labanyi

+353 87 328 6404