Payback Loyalty begins €2.5 million expansion programme at Limerick operation

16th April 2015

Minister Bruton announces 28 new jobs as company plans to double its workforce

Project supported by Department of Jobs through Enterprise Ireland

The Minister for Jobs, Enterprise and Innovation Richard Bruton TD has today (16th April 2015) announced that Payback Loyalty, the market leader in digital consumer engagement technology in Ireland, plans to double its workforce with the creation of 28 new jobs in Limerick’s National Technology Park. 

Payback Loyalty Big

The new jobs are part of a €2.5 million expansion programme by the company which has been supported by the Department of Jobs, Enterprise and Innovation, through Enterprise Ireland. 

The investment is also backed by BDO, through the Davy EII Fund.  The company’s growth plans will see Payback hiring a mix of experienced professionals and graduates, to accelerate product development and build an export sales and support infrastructure with international reach.

Payback Loyalty, which was set up in 2005, has developed a loyalty platform which enables retailers to run schemes across a number of shops rewarding their customers at the till with specific targeted loyalty promotions and offers.  The company has invested heavily in research and innovation, successfully increasing its share of the growing loyalty market in Ireland.  This new investment programme will position Payback to continue its growth trajectory, and expand further in export markets.

Making the announcement Minister Bruton said: “At the heart of our Action Plan for Jobs is accelerating jobs growth in every region of the country, and today in Limerick we are hosting the Mid-West regional forum to help deliver on that. Today’s announcement by Payback Loyalty that it is investing €2.5million in its Limerick operations, with support from my Department, and creating 28 extra jobs is great news and a really good example of what we are trying to deliver with our plan. Here is an Irish company, investing in R&D, developing innovative products and services, and creating high-end jobs in the Mid-West. I wish Richard and his team continued success”.

CEO Richard Gubbins commented: “We look forward to welcoming new talent to drive the achievement of our growth targets. Having gained leading industry recognition in the Irish market, this investment demonstrates Payback’s commitment to unlocking the wider international potential of our digital consumer engagement platform”.

Julie Sinnamon, CEO, Enterprise Ireland welcomed the jobs announcement adding: “Enterprise Ireland has worked closely with Payback Loyalty in progressing its expansion and investment plans. From its base in Limerick the company has developed a comprehensive customer loyalty proposition and has plans to grow into further overseas markets in the coming year. This is an ambitious and highly innovative company, with great potential to scale and grow rapidly in international markets, and Enterprise Ireland will continue to work with them as they implement their plans”.

Note: Photos will be circulated by Press22 Photography


For more information contact:

Emma Wilson, Payback Loyalty – 087 9490773

Paula Chase, Press Officer, Enterprise Ireland – 087 9974207

Note to Editors:

Payback Loyalty

Established in 2005, Lorgan Technologies Ltd. t/a Payback Loyalty Systems (Payback) has grown to become a leading provider of digital consumer engagement solutions. Payback’s secure cloud-based platform allows its clients to capture and analyse consumer basket data for both in-store and online purchases. The technology facilitates the automated delivery of personalised offers and promotions in real time, at the point of purchase. Payback’s built in communication tool facilitates the delivery of personalised offers and promotions details through SMS, e-mail and In-app messaging. 

Through its focus on seamless system integration, Payback can capture, process, analyse and report on huge volumes of basket level transaction data across multiple sectors, ranging from retail to telecoms, the financial sector and brands. Payback’s wide systems integration footprint, R&D capability, technical support, account management and customer contact centre combine to create a holistic partner that can meet all digital consumer engagement needs.