Minister Bruton commences 4-day "Promote Ireland" mission to France

14th March, 2015

Visit includes 12 trade/investment meetings involving over 100 companies

Number of trade missions has doubled, as part of plan which has delivered 40,000 extra jobs in export companies in past 4 years

The Minister for Jobs, Enterprise and Innovation, Richard Bruton TD today (Saturday 14th March, 2015) departs to commence a 4-day “Promote Ireland” St Patrick’s Day mission to France.

The mission to Paris includes:

  • 12 trade/investment meetings and events involving over 100 companies, organised by IDA Ireland, Enterprise Ireland, Bord Bia and Tourism Ireland as well as the Irish Embassy.
  • 4 political meetings and events, including a one-on-one meeting with the new French Economy Minister Emmanuel Macron.
  • 5 cultural events, including the greening of Sacre Coeur Basilica in Montmartre.
  • A media programme aimed at communicating Ireland’s recovery story, including a round-table briefing attended by 10 leading French and international media outlets.

Speaking before departing today, Minister Bruton said:

“Exports have been at the heart of our jobs plan since the day we took office, and we have put in place a range of measures to deliver on that including extra staff for agencies in overseas markets and tax incentives to help exporting companies locate their own staff in foreign countries. As I have said repeatedly, we have been determined to build an economy based on exports and innovation, avoiding the failed model based on property and debt which collapsed so spectacularly. In the past four years we have seen exports hit record levels, and an extra 40,000 jobs have been added in exporting companies over that period.

“Ministerial-led trade missions have been a key part of this plan, and we have doubled them in number since taking office. That is because they have a real impact in convincing multinational companies to locate jobs in Ireland, and in facilitating Irish companies to grow their sales and ultimately growing employment back home.

“France is a hugely important partner for Ireland. It is our sixth largest market for goods exports and our 5th largest for services exports, with a total of nearly €10billion in total exports going from Ireland to France each year. Furthermore, 54 French companies employ a total of more than 5,000 people in Ireland. I look forward to further concrete benefits in terms of jobs for Ireland resulting from missions to this crucial market this year”.


For further information:

Press Office, Department of Jobs, Enterprise and Innovation 01- 6312200 or


France is Ireland's:

  • 3rd largest market for Irish indigenous company exports
  • 2nd largest export market for food & drinks and largest market for seafood and lamb
  • 4th largest source of inward investment by number of countries
  • 4th largest tourism market

Extracts from Minister’s programme:

Saturday 14 March

18.00        Minister arrives at CDG airport, greeted by Ambassador Byrne Nason

Sunday 15 March

11.00        St Patrick’s Day Mass at the Basilica of Sacré Coeur

16.15        Irish Community Mass St Etienne du Mont  

17.15        Community reception at the Centre Culturel Irlandais

19.00        Greening of the Sacré Coeur with Representative of City of Paris & Mayor of 18th District, M. Eric Lejoindre

Monday 16 March

09.30        Visit to EI client company, ICON

11.00        Meeting IDA client company, technology sector

13.00        French media lunch in the Embassy, attended by Wall Street Journal Dow Jones, Le Monde, Bloomberg, Reuters, La Tribune, Les Echos L’Opinion, Libération, Le Figaro, La Croix

16.45         Enterprise Ireland contract signing ceremonies, Embassy

18.00        Embassy St. Patrick’s Day Reception

Tuesday 17 March                

08.00        Breakfast meeting with IDA client company, financial services sector

10.00–11.00        Participation at meeting of EU Education Ministers re recent terrorist attacks

11.45        Bord Bia lunch with food media and some members of Chef’s Irish Beef Club, aimed at promoting Irish beef in France

13.00        IDA hosted lunch attended by representatives of 15 multinational companies across a diverse range of industry sectors (Financial Services, Technology, Business Services, Engineering and Emerging Business).

14.45        Media interview

15.30        Meeting with Credit Agricole Bank at LeVillage (high-tech incubator, 60 startups) organised by Enterprise Ireland

16.30        Meeting with Agency staff

18.00        Meeting with IDA company

19.30        Meeting with Minister for the Economy, Industry and Digital Affairs, Emmanuel Macron

Wednesday 18 March

8.00-9.30        Breakfast seminar at Embassy with the Institut d’Entreprise (attended by 50-60 people from French business, media and politics)

10.30         Meeting with members of the Franco-Irish Parliamentary Group, Assemblée Nationale

13.00         Lunch hosted by Network Irlande

15.30         Visit City Hall Design Incubator

17.00         Tour of Centre Culturel Irlandais

18.00        Visit Tourism Ireland event, Soirée a l’Irlande

21.30        Depart Paris CDG for Dublin