ChinaCache and Altobridge Form Strategic Partnership

31st July 2013

for Mobile Content-aware Networks (mCaNä)

Technology to Enable New-generation Mobile Access to Cloud-based Services and Rich Media Content

Dramatically Improving Quality of Experience for Smartphone Users and Significantly Reducing Backhaul Bandwidth Requirements for Mobile Operators

BEIJING, July 31, 2013 – ChinaCache International Holdings Ltd. (“ChinaCache” or the “Company”) (NASDAQ: CCIH), the leading total solutions provider of Internet content and application delivery services in China, and Altobridge Ltd. of Ireland (“Altobridge”), a leading provider of data optimization technology for wireless networks, today announced that they have entered into a strategic partnership aimed at co-marketing new, ground-breaking multi-layered technology solutions for mobile Internet content delivery. These solutions include the ability to cache content at the macro base station, small cells and on mobile handsets.

Access to rich media and cloud-based services is shifting from traditional personal computers connected to fixed lines, to new-generation mobile devices connected to mobile networks. For this transition to work effectively, content needs to be moved more logically across networks. The strategic partnership between ChinaCache and Altobridge will deliver a new approach to content distribution named mCaNä: mobile Content-aware Networks. mCaNä brings together the industry leading expertise and solutions of ChinaCache particularly in the area of CDN (Content Delivery Networks) and the expertise and solutions of Altobridge in the area of content caching across multiple layers of wireless networks. The underlying principles of mCaNä are:

1. Data, most notably rich media content and data relevant to particular end-users, is pushed to and is available close to end-users;

2. The caching of content is application-based. Each application has a logical position on each layer of the wireless network;

3. Data, transmitted across a link, is never transmitted more than once;

4. Delivery of access to streaming video and TV-based content is optimized and as efficient as possible.

The result is a dramatic improvement in Quality of Experience (QoE) for end users, which will underwrite the successful transition to full mobility. There will also be a measurable reduction in transmission costs and a reduction in capital expenditure for mobile network operators. The companies have also agreed to cooperate commercially by introducing each other’s broader portfolio of products, services and solutions to their partners and customers.

The mCaNä mobile solution developed by ChinaCache and Altobridge entails a smart combination of ChinaCache’s CPIS (Content Pull-in Solution) aimed at optimizing mobile Internet content delivery and Altobridge’s innovative DatE™ (multi-layered data optimization on wireless networks) – bringing the most relevant content closer to the expected end-users and reducing operators’ backhaul bandwidth requirements.

The new solution is in recognition of the accelerating trend of Internet content like video, e-commerce transactions, webpages, games and applications increasingly being delivered to smart mobile handsets, in both developed and developing markets, with mobile Internet usage worldwide doubling each year. Therefore, there is an increasing need to reduce transmission costs while continuously satisfying the rising Quality of Experience expectations of end-users.

"We are tremendously pleased to work with Altobridge to deliver mCaNä and other exciting, best-in-class solutions to the mobile Internet industry,” commented Mr. Song Wang, Founder, Chairman and CEO of ChinaCache. "We see the combination of ChinaCache’s mobile Internet delivery solutions with Altobridge’s technologies as unique in the marketplace, and are excited about the collaboration between our two companies, which results in a match that will propel us to the forefront of new-generation mobile Internet delivery.”

Mike Fitzgerald, CEO of Altobridge commented, “ChinaCache and Altobridge have the vision that before long, 90% of global Internet traffic will be accessed via smart mobile devices, and our technology is uniquely positioned to enable carriers to keep up with ever growing demand for mobile Internet delivery at reasonable costs that is pleasing the end-users with fast and reliable mobile Internet experiences, anywhere in the world.” He continued, “The effect of reducing backhaul congestion and improving QoE also opens new revenue opportunities for carriers. By moving content delivery networks (CDN) to the edge of the network, Altobridge’s DatE™ in combination with ChinaCache’s CPIS solutions provides the means of delivering data faster and more efficiently to end-users’ mobile devices in a way that, in our view, nobody else can.”

A contract signing ceremony took place today at the headquarters of ChinaCache in Beijing. Dignitaries attending the ceremony included government officials from both Ireland and China.

The Tánaiste and Minister for Foreign Affairs and Trade, Eamon Gilmore TD, was present at the ceremony and said, “I am delighted to be here in Beijing for the announcement of this important strategic partnership which marks a significant development in Sino-Irish business co-operation. I want to warmly congratulate ChinaCache and Altobridge and wish them every success. Altobridge is a prime example of the type of export-focused, knowledge-led company that is at the forefront of Ireland’s Smart Economy and that is a pioneer for other Irish businesses looking to develop their presence in the Chinese market.”

“Enterprise Ireland has worked closely with Altobridge in supporting its continued international growth,” said Frank Ryan, CEO of Enterprise Ireland. “Altobridge is a highly ambitious and innovative company and its success in global markets underpins Ireland’s international reputation for technical innovation and capability. We look forward to continuing to work with Altobridge as they grow their business in China. We wish Altobridge and ChinaCache every success with their strategic partnership”.

“Today’s launch of the strategic partnership is a significant achievement for our mobile Internet solution offerings,” said Dr. Ken Zhang, President of ChinaCache. “Together with Altobridge and in cooperation with carriers whom we see as natural partners in this area, we believe we are leading the mobile content delivery industry to a new level, with lower transmission costs and improved Quality of Experience for end-users.”


For ChinaCache investor and media inquiries please contact:

Ms. Yujie Li
Investor Relations
ChinaCache International Holdings
Tel: +86 10 6408 5305

Mr. Lee Roth
The Piacente Group | Investor Relations
Tel: +1 212 481 2050

For Altobridge inquiries please contact:

Mike Fitzgerald
CEO, Altobridge
Tel: +353 66 7190210

Note to Editors

About ChinaCache International Holdings Ltd.

ChinaCache International Holdings Ltd. (NASDAQ: CCIH) is the leading total solutions provider of Internet content and application delivery services in China. As a carrier-neutral service provider, ChinaCache's network in China is interconnected with networks operated by all telecom carriers, major non-carriers and local Internet service providers. With more than a decade of experience in developing solutions tailored to China's complex Internet infrastructure, ChinaCache is a partner of choice for businesses, government agencies and other enterprises to enhance the reliability and scalability of online services and applications and improve end-user experience. For more information on ChinaCache, please visit

About Altobridge

Founded in 2002, Altobridge develops wireless network solutions that reduce network operating costs in delivering mobile voice, mobile broadband and big data services. Central to this lie a series of patented and patent-pending technologies namely; Altobridge Data-at-the-Edge™ (intelligent mobile broadband data optimization and delivery across wireless networks), Hierarchical Network Caching™, meshed cache, Self-Learning Content Prepositioning, Local Connectivity™ (local voice switching) and Split Architecture™ (transmission and power optimization), all of which, drive down communications delivery costs for mobile network operators by reducing backhaul and power consumption costs.

Altobridge is headquartered in Ireland and has further bases in USA, China and Malaysia covering sales, R&D and customer support. Altobridge solutions are deployed and operational in over 30 countries worldwide. Altobridge is a privately held company. Shareholders include its employees, Intel Capital, IFC and Enterprise Ireland.


This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. ChinaCache may also make written or oral forward-looking statements in its reports filed or furnished to the U.S. Securities and Exchange Commission, in its annual reports to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about ChinaCache's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: the Company's goals and strategies, expansion plans, the expected growth of the content and application delivery services market, the Company's expectations regarding keeping and strengthening our relationships with its customers, and the general economic and business conditions in the regions where the Company provides its solutions and services. Further information regarding these and other risks is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and ChinaCache undertakes no duty to update such information, except as required under applicable law