Over 20,000 tourists using Irish technology at iconic Canadian tourist hotspots

Waterford company ZolkC providing multi-media interpretive tours at CN Tower and Jasper Tramway

Pictured l-r: Paul Savage, CEO, ZolkC, Minister for Jobs, Enterprise and Innovation Mr Bruton, Gerry Murphy, Director North America, Enterprise Ireland.Pictured l-r: Paul Savage, CEO, ZolkC, Minister for Jobs, Enterprise and Innovation Mr Bruton, Gerry Murphy, Director North America, Enterprise Ireland.

Minister Bruton pictured at CN Tower, Toronto during this week’s Enterprise Ireland Trade mission to Canada with Waterford Company ZolkC which provides multi-media tourist guide technologies at the iconic landmark.  The technology is also deployed by Alberta’s Jasper Tramway tourist attraction.

Over 20,000 visitors to the two attractions have used Waterford company ZolkC’s innovative vGuide.

The vGuide, a device much like a smartphone, is a handheld video and audio guide for visitor attractions.  At the touch of the screen, visitors are immersed in richly interpreted multimedia stories about the view they are looking at. vGuide also entertains visitors whilst they queue, allows them to connect to social media, play games and explore those far off, unreachable places, virtually.

As part of the Enterprise Ireland trade mission to Canada which he is leading, Richard Bruton TD, Minister for Jobs, Enterprise and Innovation, visited the CN Tower to experience ZolkC’s technology first hand. Minister Bruton commented:

‘ZolkC is a great example of an Irish company developing innovative technologies and expanding rapidly in export markets, ultimately creating jobs in Ireland. It is great to see first hand an Irish company’s technology being used in iconic international tourist attractions like this. I am determined to ensure that, with improved supports from my Department and Enterprise Ireland, we can see more companies like ZolkC succeed in international markets and create the export-led growth and jobs we need.'

ZolkC has partnered with Canadian company BaAM to enliven visitor experiences at major tourist attractions through creative and innovative technology. Speaking at the CN Tower, Annemarie Roe, CEO of BaAM commented:

‘This partnership came about when we learned ZolkC was seeking a Canadian ally to help break into the North American market. Duly impressed by the technology, leadership and growth potential, we readily inked a deal.’

ZolkC’s CEO Paul Savage sees these innovative installations as critical in their North American expansion plans:

‘We are bringing the next generation of interpretation to today’s increasingly tech-savvy and demanding visitors. Our team is inspired by the doors Enterprise Ireland is opening for ZolkC and is motivated by the inherently progressive nature and drive of our Canadian partner BaAM.’


For further information, please contact:

Ciara Concanon
Press and PR Manager
Enterprise Ireland

Ciara Concannon
01 7272284
087 2043435