Irish Mobile Marketing Company Launches Its First Campaign with Unilever in Turkey

Minister Costello Leads Enterprise Ireland Trade Mission to Turkey

Pictured left to right are Kevin Buckley, Enterprise Ireland’s Manager for Turkey; Minister for Trade and Investment; and Chris Gaunt, Chairman, Brandtone, Turkey
Pictured left to right are Kevin Buckley, Enterprise Ireland’s Manager for Turkey; Minister for Trade and Investment; and Chris Gaunt, Chairman, Brandtone, Turkey

ISTANBUL 29th March 2012: Irish mobile marketing company, Brandtone, today announced the launch of its promotional campaign for Cif – the Unilever household cleaner range.  The announcement was made during the official opening of Brandtone’s new office in Istanbul by the Minister for Trade and Development Mr. Joe Costello T.D. who is leading an Enterprise Ireland trade mission to Turkey organised in cooperation with the Irish Embassy in Turkey.

Speaking in Istanbul, Minister Costello said: “I congratulate Brandtone on their successful entry into Turkey’s dynamic and growing consumer market.  Brandtone is a fine example to demonstrates how Irish companies with innovative and creative solutions based on leading edge technology can realise significant opportunities in Turkey and other emerging markets.”

Brandtone is an innovative  mobile marketing company which drives significant brand-building for  blue chip FMCGs in emerging markets.  Turkeyis Brandtone’s third overseas market having successfully entered South Africa in 2010 and Brazil in 2011.

Chris Gaunt, Chairman of Brandtone Turkey said:

“We are delighted to partner with Unilever in Turkey.  Unilever is one of the world’s leading suppliers of fast moving consumer goods, with a portfolio of market leading brands in Turkey.  The largest FMCG advertiser in Turkey, Unilever takes an innovative approach to exploring new media across their brands.  Brandtone is partnering with Unilever to deliver new success cases in mobile on leading brands including Cif.  This is the first activation of several major campaigns that we have planned with leading FMCG Brands in 2012.”

Brandtone recently won prestigious mobile marketing awards including the “2011 Global  Mobile Marketing Assosiation Award in Los Angeles for theirUnilever OMO Brand Activation campaign”,and the “2011 Best Mobile Marketing and Advertising Campaign for the Carling Beer Brand at the Global Mobile Marketing Awards in Barcelona”.      

ENDS

For further information see www.brandtone.ie

Ciara Concanon
Press and PR Manager
Enterprise Ireland

Ciara Concannon
01 7272284
087 2043435