Digital Marketing Institute Secures €3 million Certification Deal in South Africa

Minister Costello Welcomes Deal at Enterprise Ireland trade mission to South Africa

Dublin, Ireland –  November 12th 2012 - Over 3,000 students will undertake digital marketing training in South Africa next year as Irish organisation, the Digital Marketing Institute, today announces a new partnership with South African Education Institute, Vega School of Brand Leadership. The Digital Marketing Institute forecasts that the South Africa market will generate revenues in excess of €3 million for the company by 2015.  

L-R  Ian Dodson, President and CEO Digital Marketing Institute; Dr Carla Ensen, co-founder Vega School of Brand Leadership; Minister for Trade and Development Joe Costello TD.
L-R Ian Dodson, President and CEO Digital Marketing Institute; Dr Carla Ensen, co-founder Vega School of Brand Leadership; Minister for Trade and Development Joe Costello TD.

The programme will be launched in Vega School of Brand Leadership Johannesburg today by Minister for Trade and Development,  Joe Costello, TD, as part of the Enterprise Ireland Trade Mission to South Africa.  

Vega School of Brand Leadership will deliver the Digital Marketing Institute’s Professional Diploma in Digital Marketing programme in their campus locations in Johannesburg, Pretoria, Cape Town and Durban. The company will also partner with local training partners Blue Magnet Training, Brandschool and Digital Academy South Africa to deliver the Professional Diploma in the region.

Welcoming the announcement, Minister Costello said:  “Ireland’s strengths in education and eLearning provide an excellent match with South Africa’s requirements.  This new partnership between the Digital Marketing Institute and Vega School of Brand Leadership confirms the international reputation of Ireland’s education providers.  Enterprise Ireland client companies have increased their sales to South Africa by 29% to over €100m in 2011, and the education sector in particular offers very strong potential for ambitious and dynamic companies.”

Speaking of the deal  Dr Carla Ensin, co-founder Vega School of Brand Leadership said: “Vega’s purpose is to graduate a new breed of brand innovators. Digital marketing is one of the front-runners in exploring and developing new models to engaging stakeholders. Partnering with the global leaders in this space - companies like the Digital Marketing Institute - reinforces our promise to students and industry.”

The Digital Marketing Institute has developed a range of world class industry progammes which it is rolling out globally via a partner network. Ian Dodson, President and CEO of the Digital Marketing Institute said: “South Africa is a dynamic and growing market for us and we are delighted to be bringing our programmes here. South African people are hugely committed to education, training and professional certification. We have contracted with some fantastic training partners and we fully expect South Africa to lead the digital agenda in this region for years to come.”

ENDS

About Digital Marketing Institute
Founded in Dublin, Ireland in 2008, the Digital Marketing Institute is the global certification and education body for the digital marketing industry. The organisation works closely with global digital industry players to define the skills and qualifications required to thrive in this rapidly growing industry. The Digital Marketing Institute has partner operations inEurope, Middle East, Africa, North America and Asia.

About Vega School
Merging formal education and practical experience, Vega qualifications shape the best and brightest into articulate leaders in brand innovation. Vega, an educational brand of The Independent Institute of Education (Pty) Ltd, delivers a new breed of graduate whose expertise is to generate sustainable brand ideas that can build businesses. Vega strives to be a globally acclaimed school leading in the teaching and practice of sustainable and innovative brand ideas.