Record Number of Irish Companies Investigate New Export Markets at Enterprise Ireland’s International Markets Week 2011
Enterprise Ireland is today (Thursday 29th September 2011) announced that a record number of Irish companies took part in this year’s International markets week.
Around 675 companies undertook over 1,900 individual meetings with Enterprise Ireland’s overseas-based export experts from the agency’s 31 global offices.
International Markets Week is Enterprise Ireland’s single largest client event, run annually in Dublin and Shannon. During the week, Enterprise Ireland’s overseas market specialists travel to Ireland to take individual client meetings with Irish companies to discuss and help companies target and win new export business in international markets. The event is a significant part of Enterprise Ireland’s strategy to drive Irish exports to support business growth and jobs in Ireland.
Enterprise Ireland’s Head of International Sales and Partnering Kevin Sherry said:
“The record turnout at this year’s International Markets week is a strong demonstration of the fact that Irish companies are determinedly pursuing growth through export sales.
“There is a marked increase among participants in high growth markets such as the Gulf, Brazil, China, India, Russia and Japan. Enterprise Ireland is actively responding to this demand as reflected in our current programme of trade missions including our upcoming missions to the Gulf and South Afica.”
Over the course of the week, the event was visited by three Ministers including the Minister for Jobs, Enterprise and Innovation Richard Bruton T.D.; the Minster for Trade Jan O’Sullivan T.D. and the Minister for Small Business Sean Perry T.D.
Representatives from Ireland’s main banks were also in attendance to answer questions on access to funding, working capital, investment and international trading.
Also at the event were Enterprise Ireland’s public procurement specialists as well as Enterprise Ireland’s Internet Marketing specialists to advise companies on these market opportunities.
Enterprise Ireland has access to more than 60 countries through its 31 offices around the world and can support companies to increase sales in global markets through:
- Finding potential customers and partners
- Generating sales leads
- Organising face-to-face meetings with buyers
- Tracking competitors
- Setting up distribution channels
- Developing companies’ export marketing strategy
- Helping clients establish a market presence
- Advising on promotional efforts
- Sourcing translation and interpretation services
- Initiating joint venture and technology transfer partnerships
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