A Record 90 Senior Executives Participate in Enterprise Ireland's 2009 International Selling Programme in Dublin and Limerick

A Record 90 Senior Executives Participate in Enterprise Ireland's 2009 International Selling Programme in Dublin and Limerick

Results driven Programme has a real Impact
Retaining and Winning new International Business in Tough Market Conditions

Enterprise Ireland's International Selling Programme for 2009 gets underway today, Monday 26 January 2009, with a record number of 90 participants from companies in all business sectors taking part.  The programme is being delivered in both Dublin and Limerick.  Now in its fourth year, this highly practical programme with a proven track record, is a critical part of Enterprise Ireland's support to Irish companies to secure and grow their international sales in the face of very difficult market and currency challenges. 

International Selling is an intensive 10-month programme designed to build international selling skills at senior executive level and support Irish companies to accelerate their international sales growth through the development of successful international sales strategies, capabilities and processes. The programme is delivered by Dublin Institute of Technology on behalf of Enterprise Ireland.  Previous participating companies include Glanbia, Moneymate, Richard Keenan & Co, Globoforce, Instant Upright and Lakeland Dairies.

Commenting on the Programme, Liam O'Donohoe, Head of Client Management Development at Enterprise Ireland said:

"Growing and retaining international business has never been more important, and never been more challenging for Irish companies.  International Selling brings together some of the world's best educators and practitioners to work with Irish companies to be the best in the world at bringing their solutions and products to international buyers.  This Programme has quickly gained a reputation for delivering strong and positive sales impacts for participating client companies. This is reflected in the year on year increase in numbers applying to participate, with a record demand for places on the 2009 programme".

"In immediate practical terms, past participants report real and immediate benefit and impact from this programme, including changed behaviour, improved systems and practices, more structured approaches to selling and increased business and export sales that can be attributed to the programme.  Many companies are now repeat users of the programme which is another strong indicator of the positive impact of the programme learning on their drive to increase their export sales", he added.

Commenting on the impact the programme had on his company's sales, Michael Fitzgerald, CEO of Abtran said:

"This programme has had a significant impact on our capacity to grow our business, and will continue to be highly critical for us in the current very competitive export market environment.  We have been able to implement the practical tools and learning immediately, strengthening the focus and structure of our selling process and winning new business on foot of this".

Louise Leonard, Manager of the International Selling Programme, Dublin Institute of Technology (DIT) said:

"DIT is delighted to be delivering this programme once again on behalf of Enterprise Ireland. The content and format have been specifically designed to assist Irish companies to develop winning export sales strategies. It reflects the needs of companies as market conditions change and they face new export selling challenges and we look forward to working with this year's participants."


The International Selling Programme is Enterprise Ireland's export sales development programme aimed at generating and sustaining export sales. The programme was developed and is being delivered by the Dublin Institute of Technology (DIT), in conjunction with leading sales experts and sales practitioners. 

For further information/programme brochure see:

For further information contact:

Eileen Banks
Press Officer,
Enterprise Ireland
 01 7272805 or 
087 2445814