140 Irish SMEs attend technology roadmap on the iPhone as a business generation tool

Enterprise Ireland and the Enterprise Europe Network introduce SMEs to the benefits of using mobile applications in business

Irish software companies will explore the opportunities presented by mobile applications and the Apple iPhone in particular, at an Enterprise Ireland event happening in the Alexander Hotel in Dublin from 2 - 5pm today (December 2nd 2009).

Over 140 people from software companies and members of the iPhone developer community will attend this technology roadmap event to hear how the iPhone can open up possibilities for small companies to combine technologies like GPS and mobile internet access to open up new services and increase demand for their existing products.

Representatives from Irish businesses that already use iPhone apps, and the developers that created them, will discuss topics including what makes the iPhone special, how to develop applications known as 'apps', the skills required and the costs involved.

"Enterprise Ireland is helping small Irish companies to expand their service offering and reach new markets using every available technology. We are introducing SMEs, particularly those in the software sector, to the business opportunities offered by mobile applications and Apple's iPhone in particular" said Ruairí Ó hAilín from Enterprise Ireland's ICT & Software Technologies department.

Speakers include Keith O'Loughlin from Intuition, a company that tailors corporate e-learning for use on iPhones and Keith Mahon from MyHome.ie who will speak about the app developed for my.home.ie that combines geographical info with data to enable users to do 'real time house viewing'.

There will also be a strong representation from the Irish iPhone application developers community including two of the frontmen from the XCake community in Ireland - a virtual group of iPhone developers in Ireland that share thoughts, tips, problems and ideas to do with Cocoa* and writing applications for the Mac and iPhone.  

Dermot Daly of Tapadoo, developer of the free 'Ireland's Phonebook' app will talk about the iPhone as an emerging enterprise platform and Damian Ó Suilleabháin from OS3, will cover issues around the development of apps for the iPhone and the potential of the Irish iPhone developer community.

A key element of the event is the face-to-face introduction of Irish companies to the iPhone developers to discuss how they can develop new angles for their business using the iPhone.

Since its launch in 2007, Apple's iPhone has taken the world by storm, in particular the application development model and the iTunes App Store, which has had over two billion downloads of over 100,000 applications.
There has been a recent move away from developing games and other 'fun' applications to providing business solutions for software companies looking to add mobile channels for their products.  This trend was one of the reasons Enterprise Ireland organised the event, giving small companies access to the developers that can help them take advantage of these tools to grow their business.

The event is hosted by the Enterprise Europe Network in Ireland which is a partnership between Enterprise Ireland and the Cork, Dublin, Waterford, Galway and Sligo Chambers in a national effort to introduce Irish SMEs to business and research connections across the EU.

ENDS

Download the programme for the event and learn more about the Enterprise Europe Network here www.een-ireland.ie

For more information contact:

Grace Labanyi

Communications Officer,
Enterprise Ireland
+353(0)1 7272746 
+353 (0)87 3286404

Notes to the editor:
*Cocoa is one of Apple Inc.'s native object-oriented application program environments for the Mac OS X operating system.