Speaker Profiles - eMarketing Workshop, 24th March 2020 - Kilkenny

eMarketing Workshop

John Caldwell - MD, CreatorSEO

John Caldwell is co-founder and Managing Director of CreatorSEO. Over the last two decades, John has developed an impressive portfolio of experience in international business, more recently applying his extensive knowledge and skills as one of Ireland's top Search Engine Optimisation strategists. John works across a wide range of industry sectors providing no-nonsense strategic direction, concentrating on the cost-effective use of SEO as an integral part of marketing, sales and business strategy. The CreatorSEO team focuses on enhancing clients’ on-line presence as a mechanism to enhance revenue and profitability. 

Susanne Dirks – Managing Consultant, Glocafy

Susanne Dirks, a native German based in Ireland, is an international business and internet consultant with extensive experience and qualifications in translation/localisation, IT/web technologies, and internet marketing. After 20 years of working as a consultant and manager for technology MNCs providing consultancy to companies across Europe, Susanne set up her own business, Glocafy, formerly trading as e-Vorsprung Consulting. As part of Glocafy, Susanne works with export-focused Irish companies who want to fully leverage the Internet to grow sales abroad, including, but not limited to, her native Germany. Drawing on her experience as an international consultant, her understanding of different business environments and cultures as well as her knowledge and experience in localisation, IT and internet marketing, Susanne helps companies to develop and implement a business-driven strategy for international web presence, including website localisation, international search engine optimisation, and e-marketing for export markets.

Ed Field - MD, Maverick

Passionate about helping B2B brands and companies apply the principles of positioning, branding, communications and marketing in a world where digital is key. In the late 90’s, Ed developed a keen interest in ‘search marketing’ while working through a 4 year stint in San Francisco. Ed was a founding member of one of Ireland’s first digital marketing agencies. He successfully launched Europe’s first online photo framing and gift service in 2000. Following this, Ed founded Digino, a full-service digital marketing agency in 2005. Over the next decade, Digino evolved into Maverick under Ed’s leadership to focus on comprehensive, turnkey communications and marketing solutions for technology, industrial and professional services companies.

Kevin Moran – Director, IMS Marketing

Kevin has over 20 years international sales and marketing experience spanning the medical device, software, precision engineering and electronics sectors. Having held Senior Marketing and Export Management positions for several high growth export companies, in 2004, Kevin was awarded 'International Marketing Person of the Year' in Ireland and in 2006 was a Runner up in JCI Young Entrepreneur of the Year. In 2007, Kevin established IMS Marketing and has grown the business to a team of twelve experienced marketing professionals. IMS is today a marketing partner for companies in Ireland and overseas in the delivery of strategic marketing and tactical programs in areas such as digital marketing, branding, international channel marketing and new product development services. In May 2016, IMS Marketing was announced as a Finalist in the National Enterprise Awards. In addition to IMS Marketing, Kevin is a founder of The Channel Partner Group (a collaboration of experienced professionals promoting European channel development strategies) and is a Director of Medical Exam Tutor, an award winning e-learning business for medical students and schools internationally. Kevin is an experienced consultant and mentor with a number of state agencies, universities and innovation centres throughout Ireland and is also a former member of the Council of the Marketing Institute (West) and Irish Exporters Association (West). Kevin holds a Masters in Business Studies from NUIG and additional post graduate qualifications with the Marketing Institute of Ireland and Digital Marketing Institute.

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