Sales Pipeline Management Workshop

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How do I apply?

Select a date and click on button below to register for that date:

Register here for 23rd September 2020

Register here for 12th November 2020

About the workshop

This highly practical one-day workshop and follow-up implementation session will enable companies to implement a structured and systematic sales pipeline management system in order to increase the conversion of sales leads and grow export sales faster. This workshop programme will enable companies that are serious about growing export sales to achieve this in a more structured and systematic way.

This workshop is aimed at companies operating in a business-to-business (B2B) environment, selling (or aspiring to sell) in export markets. It is a must for those who wish to build a simple yet powerful system to manage their business opportunities, improve their hit rate and reduce the number of lost opportunities.

This is not a one-size-fits-all workshop. You will be taken on a 4-step journey, enabling you to build a roadmap that is customised to your business. The workshop will give you the tools, templates, best practices and enthusiasm required to take your sales to the next level.


Why spend time on getting this right?

Research by Forrester and others makes stark reading on this topic. A well-run, systematic sales pipeline can add up to 50% more sales ready leads to your business, can reduce sales cost per lead by up to 33% and allow you to reactivate up to 80% of lost leads.

The message is clear – an effective sales pipeline management system, properly embedded in your business will lead to increased sales.


Workshop objectives

The workshop has been developed by experienced sales professionals to enable your business achieve the following:

  • build a sales pipeline management structure that suits your business and which becomes embedded in your daily routines,
  • forecast your sales revenues more accurately, thereby giving you a tool for improved business planning and resource allocation,
  • assess and rate business opportunities in a consistent manner and have proven techniques to help you nurture these through to order,
  • manage your sales team more effectively, make sales meetings more transparent and productive and enable you to hold salespeople accountable
  • improve conversion of international sales opportunities.

The outcomes of the workshop and implementation process will be:

  • a clear understanding of an effective, flexible sales pipeline management system that suits your business,
  • a clear plan for implementation and
  • a direct improvement in key sales metrics.


Workshop delivery

The workshop will be delivered by Exportise Ltd and Insthinktive Sales Leadership. It will be facilitated by Ronan Kilroy and Sebastian Perry. 

Exportise works with client companies to assist them in the development and growth of export sales. We fill gaps in their sales and marketing know-how and improve the sales and marketing capabilities of our clients.

Insthinktive Sales Leadership works with export-focused companies helping them generate More Sales. More Consistently. In Less Time. We help you design, build and implement a world class Sales Process and Sales Pipeline Management System.

Ronan and Sebastian bring with them more than 40 years direct B2B sales experience. We do what we teach and this training workshop is built on real experiences in building successful sales pipelines.


Format for delivery

Centred around a one-day workshop, the programme will be delivered in three phases:

    1. A pre-workshop diagnostic – which will allow us to make the content of the workshop more targeted to your needs and goals. The 30-minute pre-workshop diagnostic by telephone, with a brief worksheet completed by you will allow us to identify the current status of your pipeline process and allows you to quickly assess your needs and goals.
    2. A one-day, interactive workshop using proven and tested methods to improve learning outcomes. Heavy use of visual learning and other techniques such as role-playing, live demonstrations, break-out sessions for individual and group work and action-oriented worksheets help to reinforce learning.
    3. A two-hour follow up coaching session, held within four weeks of the workshop itself. The actions you have committed to during the workshop will be reviewed with you. The key purpose of this coaching session is to ensure you are making real progress in your sales pipeline management process. We want to support you to ensure that you can achieve your pipeline implementation and sales goals.


Who should attend?

This workshop is aimed at Senior Management Executives with responsibility for selling high value products and services into business-to-business markets. Up to three participants per company may attend.

Ideally, you will already be developing your business internationally and would value additional support and guidance to enable you to be more successful in securing business opportunities across all sectors.

Please note that delegates will be required to undertake preparation work in advance of the workshop and between the workshop and follow-on implementation sessions. Details will be provided to delegates both on registration and at the workshop.



Enterprise Ireland will significantly support each participating company. Companies pay €300, which allows companies to bring up to 3 participants per workshop.

Additional company places must be agreed with your Development Adviser. Please note a maximum of 6 participants from any company can attend any workshop at a total cost of €600.



Future workshops are being planned.  Please register your interest here.

For further information, contact:

Paul Browne

Programme Manager, Sales and Marketing, Client Management  Development
Enterprise Ireland

+353 1 727 2329

Paul Browne

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