Excel @ Exporting

Enterprise Ireland has developed a series of masterclasses aimed at rapidly embedding the proven tools of best international selling practice into Irish companies across all industry sectors who are looking to upskill for export growth and who want access to selling skills development in a readily accessible and user-friendly format.

Drawing on the collective experience of our team of international market advisers, past and present, and responding to consistent feedback from the customers and target customers of Irish companies, the Excel @ Exporting Masterclass Series maintains a deliberate focus on the four fundamental building blocks of successful international selling:

Prior registration is required.

DateExcel at Exporting MasterclassDescription
OngoingExcel @ Market Intelligence MasterclassExcel @ Market Intelligence, delivered online with business advisory support, will give you best practice tools and skills to continually update your approach to sales as the market evolves.
20th October 2021
10th November 2021
Virtual Selling MasterclassThe overall objective of the Virtual Selling Masterclass is to help you and your team make the transition and accelerate the process for companies who have already begun leveraging online tools.
19th October 2021Masterclass in Digital Lead GenerationThe overall objective of the Masterclass in Digital Lead Generation is to help you and your team develop a structured and measurable process for planning and implementing digital lead generation plans for your business.
14th December 2021Masterclass in Customer Value PropositionThe overall objective of the Masterclass in Customer Value Proposition is to help you and your team create a strong value proposition to make an impact in international markets and grow through exports. Click here for further information.
9th and 23rd November 2021 (two days) Masterclass in Strategic Marketing and Product ManagementThe overall objective of the Masterclass in Strategic Marketing and Product Management is to support you and your team translate your client needs into your technology solution, delivering customer-driven product market fit. Click here for further information.
30th November 2021Masterclass in Sales Pipeline ManagementThe overall objective of the Masterclass in Sales Pipeline Management is to help you and your team implement a structured sales pipeline management process to increase conversion rates of prospect sales.

All masterclasses will be held online and delivered virtually.


Series of Masterclasses
1. Gathering information to decide on choice of market, on your competitors, to identify new partners and prospectsMarket Intelligence
2. Developing a Compelling Value PropositionCustomer Value Proposition
3. Following a systematic repeatable Sales ProcessSales Pipeline Management

These masterclasses are designed to equip Irish companies with the skills to truly make an impact on international markets and master the fundamentals of export selling.

Each masterclass is one day in duration (or online, for Market Intelligence) and offers an individual company follow-up session with the expert facilitators to maximise impact. Participation in both elements of the programme – the masterclass and follow-up session (usually 2-4 weeks after the masterclass) -  is essential to successful implementation. 


More information

Download Customer Value Proposition brochure

Download Lead Generation and Sales Pipeline brochure



For further information, please contact:

Paul Browne

Programme Manager, Sales and Marketing

+353 1 7272897

+353 87 365 2696

Paul Browne