The fundamental objective for 2008-2010 is to drive export growth momentum and internationalisation in what will be a more challenging environment for our clients. Irish companies must pursue aggressive and progressive growth strategies to succeed in international markets. Irish industry must have relevant products, in the right markets, with appropriate sales skills and support structures to deliver new export sales.
Strategic targetNew export sales remain the organisation’s key, overarching target. Enterprise Ireland will support Irish firms in securing €4 billion in new export sales over the next three years. |
In meeting our target, Enterprise Ireland’s International Sales and Partnering Business Unit, will lead the organisation in internationalising Irish industry. The unit will provide specialised support to Irish companies’ efforts to win export sales, engage in international partnerships and joint ventures and establish in-market presences.
Market knowledge is now increasingly related to the ability of companies to recognise emerging opportunities and to exploit change. Our overseas teams, operating through the Enterprise Ireland international office network, will ensure that the right resources are available to Irish companies where and when they need them most. The network will remain under constant evaluation and be adjusted continually to enable Irish companies to gain maximum results, particularly from high growth economies and emerging sectors.
Our teams will also work to support the process of innovation. By facilitating access to new technologies, sectoral and market expertise and international sources of funding we can ensure Irish companies remain focused, relevant and competitive in the global economy.
In pursuing the objective of internationalisation we will work closely with the Bilateral Trade Promotion Unit in the Department of Enterprise, Trade and Employment and the Department of Foreign Affairs.

| The Americas | Northern Europe | Southern Europe, Middle East and Africa |
Germany, Central and Eastern Europe, Russia and CIS |
Asia |
|---|---|---|---|---|
| Boston Los Angeles New York Sao Paulo Silicon Valley Toronto |
Amsterdam Brussels Glasgow London Paris Stockholm |
Dubai Madrid Milan Riyadh |
Budapest Dusseldorf Moscow Prague Warsaw |
Beijing Guangzhou Hong Kong Kuala Lumpur New Delhi Seoul Shanghai Singapore Sydney Tokyo |
