Using Open Innovation to grow your business in new directions

What is an Open Business Model?

Open Innovation is practised by firms that use external ideas as well as internal ideas to create value and advance their growth.   An Open Business Model enables a company to build effective partnerships with other companies for technology and trade.  It is a key enabling factor in the growth of world-class companies.

Well known Irish companies that have successfully innovated their business model are Quinn Direct, Newbridge Silverware and Aer Lingus.

Why attend this conference?

Prof Henry Chesbrough is Executive Director of the Centre for Open Innovation at the Haas School of Business at the University of California, Berkeley.  He is a leading authority in the area of business model innovation and is regarded as one of the American Top 50 Innovators.

Attending this conference will give you the opportunity to learn what Open Business Models can do for your company from this expert on the subject. The conference will provide you with a roadmap for business model innovation, illustrated with examples of how Open Business Models can be used in its different dimensions:

• Adopting a customer solutions model
• Exploiting a new market opportunity
• Engaging in licensing, partnerships and collaboration 

Who should attend?

• CEO’s and Senior Management that want to adapt their company to deal with changing market conditions;
• R&D Managers who want to explore the potential of technology licensing;
• Marketing Managers interested in using Open Business Models to facilitate partnerships and alliances to exploit new market opportunities.