Enterprise Ireland has developed a series of workshops aimed at rapidly embedding the proven tools of best international selling practice into Irish companies across all industry sectors who are looking to upskill for export growth and who want access to selling skills development in a readily accessible and user-friendly format.
Drawing on the collective experience of our team of international market advisers, past and present, and responding to consistent feedback from the customers and target customers of Irish companies, the Excel at ExportSelling Workshop Series maintains a deliberate focus on the four fundamental building blocks of successful international selling:
Series of Workshops
|1. Developing a Compelling Value Proposition||Customer Value Proposition|
|2. Following a systematic repeatable Sales Process||International Lead Generation|
|Converting Complex Sales|
|Sales Pipeline Management|
|3. Executing a well-defined Route to Market strategy||Channel Partner Development|
|Digital Marketing Strategy|
|4. Effective Communication||Pitching to Win New Business|
These workshops are designed to equip Irish companies with the skills to truly make an impact on international markets and master the fundamentals of export selling.
Each workshop is one day in duration and offers an individual company follow-up session with the expert facilitators to maximise impact. Participation in both elements of the programme – the workshop and follow-up session (usually 2-4 weeks after the workshop) - is essential to successful implementation.
All workshops are held in Dublin unless otherwise stated.
If you are interested in our series of workshops outlined above, please register your interest here.