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Click button to see a list of newsletters in the archive Current Newsletter on 24th June 2009 eBusiness Live - Issue 238 Enterprise Ireland - eBusiness Live -- Issue No. 238 23rd June 2009 IN THIS ISSUE In the news Staff neglect print security Email subscribers need relevant content Malicious mail poses as Twitter inviteCompanies warned of Facebook cybersquatters Talking Point eMarketing workshop eBusiness in focus IT contracts: a legal perspectiveStarting out online Case study: Re:charge Cartridges Other Useful Links Comment - Register to Comment - Solution Providers - Upcoming Events - Glossary - eBusiness Links - Library - How to Guides - Openup.ie Important information Archive Past issues of eBusiness Live are available here Recent discussion in the eBusiness Live Forum Subscribe/ Unsubscribe If you would like to regularly receive eBusiness Live, let us know. For the eBusiness discussion forum you can also send an email.To be removed from the eBusiness Live newsletter let us know or, for the discussion forum send Disclaimer This information has been provided by Enterprise Ireland and by third parties for information purposes only. While every care has been taken to ensure that the content is useful and accurate, Enterprise Ireland and any contributing third party shall have no legal liability or responsibility for the content or the accuracy of the information so provided, or, for any loss or damage caused arising directly or indirectly in connection with reliance on the use of such information. Copyright © 2009 Enterprise Ireland Compiled for Enterprise Ireland by ElectricNews.Net Ltd. All rights reserved. Contacting Enterprise Ireland You can contact any Enterprise Ireland staff member worldwide by emailing firstname.familyname@ enterprise-ireland.com The Programmes of Enterprise Ireland are co-funded by EU Structural Funds. eBusiness Live - Issue 238 Welcome to eBusiness Live, the fortnightly newsletter from Enterprise Ireland's eBusiness Unit. In this issue, we take a look at the legal aspects of IT contracts, in the first of a two-part feature on nailing down agreements with tech suppliers. We also provide tips on how to get started in online business, for those new to the world of e-commerce. And in our How To section, we focus on making the most of Google Desktop and other downloadable search tools. Please feel free to forward this issue to a colleague, and let us know if there are any topics you'd like to see us cover. Eoin O Siochru For contact details click here. Get eBusiness Live on RSS IN THE NEWS Top eBusiness headlines of the fortnight Staff neglect print security There is an "alarming" lack of security awareness among workers when it comes to printing documents, according to a new UK survey by Samsung. Just under half of all employees surveyed say they regularly see documents containing sensitive data abandoned on printers. Around 14 percent of respondents admitted seeing salary details, 22 percent had seen performance appraisals and 34 percent had seen CV information. Eight out of 10 UK respondents were not aware that printers store all recent documents on an easy-to-remove hard drive, while over three-quarters did not know that a networked printer is as easily hacked as a PC. For more visit ENN.ie. Email subscribers need relevant content Email marketing is one of the more effective and less expensive ways to retain and engage customers, according to eMarketer.com, but subscribers may be turned off by irrelevant messages. According to a new study by Epsilon and ROI Research, 50 percent of email subscribers in Western Europe unsubscribe from opt-in emails occasionally, and 15 percent do so frequently. Only 6 percent said they never unsubscribe. Most internet users unsubscribed due to irrelevant content. "Companies stuck in a batch-and-blast mentality see email as a cost-effective medium, so they may abuse that privilege and end up turning off the consumer with too many or the wrong messages," said Kevin Mabley of Epsilon. The second most popular reason for opting out was receiving emails too frequently. Other motives cited by users were thinking that their address was being shared or sold, and not recalling signing up to the list in the first place. For more read eMarketer.com. Malicious mail poses as Twitter inviteA new spammed malware attack is imitating messages from micro-blogging site Twitter.com. Researchers at security firm Symantec said the attack purports to be an invitation to join Twitter with the message: 'Your friend has invited you to Twitter'. The message also contains images of the Twitter logo. Rather than send the user to Twitter via a URL, however, the message asks the user to open an attachment called 'InvitationCard.zip'. On launching the attached file, the user is infected with a malicious worm that attempts to send out mass email messages. Users are advised not to open the invitation attachments or any other unsolicited or suspicious email attachments. "We expect that spammers will continue to use Twitter and other popular social networks as bait in their attacks," said Symantec researcher Sammy Chu. For more on this story see VNUnet.com. Companies warned of Facebook cybersquattersExperts have criticised social networking site Facebook's new personalised URLs feature, saying it could be abused by cybersquatters. The new service allows users to register a more distinctive web address for their profile by choosing a specific username, which will then be displayed in the URL link to their profile. Experts from law firm Eversheds have warned that businesses could be at risk from the malicious registering of company names. "There is a real risk that well-known brands may be targeted by Facebook users to gain a financial benefit or damage the interests of brand owners, problems which brand owners are already only too familiar with in the context of cybersquatting," said Eversheds partner Antony Gold. For more on this story visit VNUnet.com. TALKING POINT Recent topics in the eBusiness Discussion forum Here are some of the issues our forum members have been discussing in the last fortnight: PowerPoint on a website view thread Blogging platform as content management tool view thread Basecamp project management tool view thread To join the eBusiness Discussion click here. To view recent threads click here.eMarketing workshopOur recent eMarketing workshop provided an opportunity for client companies to explore how to use the internet to market products and services more successfully in international markets. We recorded a series of short video interviews with a range of expert speakers on the day. Click the links below to view video clips on the following topics: Business blogging and social media, Damien Mulley, MD, Mulley Communications Practical web design, Gareth Dunlop, MD, Tibus Best practice email marketing campaigns, Niall McKeown, CEO, ION Online Marketing The State of the Net, Aileen O'Toole, MD, AMAS Measuring the ROI of your website: using web analytics effectively, Morgan McKeagney, MD, IQ Content eBusiness Management Initiative, Eoin O Siochru, Manager, Enterprise Ireland's eBusiness Unit eBUSINESS IN FOCUS Addressing key eBusiness issues in depth IT contracts: a legal perspectiveIn the first of a two-part feature on the legal aspects of IT, we ask the experts to share their insights on how SMEs can get the most from their tech provider contracts. Read the full storyStarting out online New Irish businesses have been flooding the web in 2009, but what's the best way to get started online? In the first of a two-part feature, we look at the driving forces behind the wave of new internet businesses and offer some tips for new arrivals to the online marketplace.Read the full storyCase study: Re:charge CartridgesFranchises operate like both a large company and a local business. Re:charge Cartridges is one such operation and its owners use a range of IT products and services to help their businesses and the franchise as a whole to operate more efficiently. Read the full story HOW TO: Use search tools Desktop search tools and downloadable search toolbars can help your business retrieve information in record time. We share some more tips for getting the most out of these tools. Read the full story IN THE DIARY: Demystifying WCAG 2.0 and Web AccessibilityFitzwilliam Hall, Dublin 2, June 24The IIA User Experience Working Group presents this half-day seminar on the latest Web Content Accessibility Guidelines (WCAG) 2.0 from the W3C. Whether you are new to web accessibility or a seasoned professional, this is an opportunity to hear talks by pioneers in the Irish accessibility field, including Donal Rice, Senior ICT Advisor, Centre for Excellence in Universal Design; Joshue O'Connor, Senior Accessibility Consultant, NCBI Centre for Inclusive Technology; and Rick Love, Web/GIS Team Leader, Mayo County Council. View a full list of events HOTLINK: XmarksThis site's tagline is "bookmark-powered web discovery". Once you download and install the Xmarks app, it sits on your web browser, providing detailed information about sites you visit and making recommendations for similar sites. It also integrates with Google search, highlighting the top three results based on how many people have bookmarked them. You can also use Xmarks to back up your bookmarks or sync them between PCs. Xmarks is compatible with Internet Explorer, Firefox and Safari web browsers.
Past issues of eBusiness Live are available here
Recent discussion in the eBusiness Live Forum
If you would like to regularly receive eBusiness Live, let us know. For the eBusiness discussion forum you can also send an email.To be removed from the eBusiness Live newsletter let us know or, for the discussion forum send
This information has been provided by Enterprise Ireland and by third parties for information purposes only. While every care has been taken to ensure that the content is useful and accurate, Enterprise Ireland and any contributing third party shall have no legal liability or responsibility for the content or the accuracy of the information so provided, or, for any loss or damage caused arising directly or indirectly in connection with reliance on the use of such information.
Copyright © 2009 Enterprise Ireland
Compiled for Enterprise Ireland by ElectricNews.Net Ltd. All rights reserved.
You can contact any Enterprise Ireland staff member worldwide by emailing firstname.familyname@ enterprise-ireland.com
The Programmes of Enterprise Ireland are co-funded by EU Structural Funds.
Welcome to eBusiness Live, the fortnightly newsletter from Enterprise Ireland's eBusiness Unit. In this issue, we take a look at the legal aspects of IT contracts, in the first of a two-part feature on nailing down agreements with tech suppliers. We also provide tips on how to get started in online business, for those new to the world of e-commerce. And in our How To section, we focus on making the most of Google Desktop and other downloadable search tools. Please feel free to forward this issue to a colleague, and let us know if there are any topics you'd like to see us cover. Eoin O Siochru For contact details click here.
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Top eBusiness headlines of the fortnight
Recent topics in the eBusiness Discussion forum
Addressing key eBusiness issues in depth
