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Develop a Detailed Plan

Preparation pays off

The first key step in planning your project is to research your needs and determine the key requirements of your project. Those companies that conducted extensive research before launching into the implementation phase said they were pleased with their homework. The Irish Chocolate Company, one of Ireland’s leading manufacturers of chocolate, said the importance of writing a comprehensive initial specification cannot be over-emphasised. It took a consultant one month of investigation and discussions to complete a 50-page document describing the company’s requirements.

The exercise of building the specification forced the company to explore every avenue of the site’s capabilities and drill down to the nth degree on every detail. No stone was left unturned. This diligence paid off by resulting in a clear and comprehensive guide for everyone to follow, with only a handful of new additions springing up during the project. “It’s fair to everyone to detail your requirements,” recommends Michelle McBride, Retail Sales Manager with the Irish Chocolate Company. “Quoting is more accurate along with a lack of grey areas appearing during the implementation stage. We were very focused on our goals and had a comprehensive document to work from.” Dubarry, the Irish footwear manufacturer, also benefited from good preparation. According to Michael Walsh, their Marketing Director, the company did flow charts for everything, “...say the woman in the UK looking for comfort shoes or the yachtsman in Argentina looking for specialist footwear... All of that was what set us on the right road.”

Those whose research was not as extensive reported that they regretted being less thorough in their preparation. Combilift, the Irish forklift manufacturer, whose delay in going live with its website was described earlier, said it has learned “through painful experience” the importance of planning a timely rollout. The experience of the Combilift project team has led them to start the planning process early for their next phase of implementation, working out what tasks need to be carried out and what slack must be placed in the plan in order to cope with unforeseen problems.

This can be a time consuming process, but it is essential to know at the outset exactly what is required of your plan. First of all, you will need to analyse your existing IT systems, business processes and information flows. This sort of analysis is hard work but will be worthwhile in the end.

Lotus Automation, one of our in-depth case study companies, had grown radically during the 1990s. As a result the infrastructure became increasingly out-ofdate.The company set an objective to build and establish MIS that supported the size and market position of Lotus Automation going forward. They designed a process to drive out the business and technical requirements:

How Lotus Planned its Project
1. They identified their customers’ ‘wish list’ for how they would like to do business with Lotus
2. They ran a reality check to determine the feasibility of the ‘wish list’
3. They specified the infrastructure required to deliver feasible customer requirements
4. They determined their own ‘wish list’ for how they wanted to administer and run their business
5. They ran a reality check to determine the feasibility of that ‘wish list’
6. They specified the infrastructure required to deliver feasible requirements for Lotus
7. They combined the two lists to isolate the infrastructure that the eBusiness implementation had to deliver.

One of the lessons learned by Lotus was that clear objective setting and planning are key. It is critical to invest time at the earliest stage of the project in agreeing the objectives and putting a well-structured plan together. The management team considered “gap analysis” as key at this stage, that is, working out where you are today, working out where you want to get to and isolating what you need to do to get there.

Before deciding to invest in a new system designed to give you additional features, make sure that they don’t already exist or could not be easily incorporated into your existing system. One consultant was asked by a customer to add a new function to their system. When he explained that this functionality was already available, he was asked by the IT Manager not to reveal this fact as the IT Manager could not admit that he didn’t know of its existence. The consultant was asked to confirm by email that this would be delivered within a week! Only for the honesty of the consultant, the company could easily have been double-charged for this work.

The other point made in relation to this was not to over worry if you slip on timescales. The key is to possess knowledge of where you are and where you want to be.

It’s also critical to prioritise effectively since most small businesses cannot afford all the features they would like. Fergal Cassidy, Managing Director of Measuresoft, an Irish software supplier, said this was one of the major lessons he learned. It is vital to ask yourself the question, “In the worst case scenario, what could I live with?” Around 20-50% of the original business requirements would be typical and anything beyond that should be seen as a bonus, according to Measuresoft.



National Development Plan The Programmes of Enterprise Ireland are co-funded by EU Structural Funds