Some of the terms used in this guide
are not in common use. Below is a brief explanation of those terms.

ADV - An abbreviation for advertisement which should appear in the subject line of email for unsolicited email.

B2B - Business-to-business, shorthand for companies which do businesses with other businesses online.

B2C - Business-to-consumer, shorthand for companies which do business with consumers online.

Cookie - A small text file of information that some websites attach to a visitor's computer when users are browsing those sites. Cookies can offer the website owner information such as how to tell them apart, their preferences and even their buying patterns. Many users
dislike cookies and disable them in their browsers.

Defamation - Defamation is a false statement which is made public and which can damage the reputation of
an individual. Libel is the written form of defamation. Slander is the verbal form.

Domain name - This is your web address (for instance, www.enterprise-ireland.com ). It is also known as a URL.

ISP - This stands for Internet Service Provider, a company that provides companies and individuals with access to the Internet. ISPs host websites, provide email services and also may provide a number of add-on
services, such as statistical packages to monitor traffic.

IP address - This stands for Internet Protocol Address. Every computer connected to the Internet has one. It
takes the form of four numbers separated by dots.

MMS - An abbreviation for Multimedia Message Service, which allows graphics, photographs. video clips and sound files to be transmitted by mobile phones.

Open source software - Software that is freely available on the Web

SMS - Stands for Short Message Service, more commonly described as text messaging.

Web beacon - A Web beacon is invisible to the user. It is an object embedded in a web page or email and
allows a user's browsing behaviour to be traced. Alternative names for a web beacon include web bug, tracking bug, pixel tag and clear gif.

UCE - Shorthand for unsolicited commercial email which should appear in the subject line of such emails.