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Beginners
How To Guide
The Internet as a Business Intelligence Tool
1.4 News Sources
After reviewing the online content the next
obvious step is to review the offline information on your competitors. Newspapers,
journals and periodicals are an excellent source of information. Luckily, most
of these now offer free access to their content online. The local or city newspaper
for the company's corporate headquarters serves as a great starting point. This
resource will likely have numerous articles on your competitors. A number of websites
provide links to online newspapers throughout the world including E&P MediaInfo
Links and NewsPaperLinks.
Listed below are other key sites for locating
company news articles and press releases.
| News Alert |
Offers stock quotes; news articles from Reuters,
PR Newswire, and Businesswire; and a wide variety
of other financial information. |
| Northern Light |
Used to provide detailed information on Web Pages.
It is still useful in that it provides information
about web searches, meta search engines and so
on |
| Bizjournals.com |
US business journals |
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| Forbes'
People Tracker |
Track over 120,000 executives and celebrities
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| Time Warner Money |
Search Time Warner publications Money and Fortune
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| NewsDirectory.com |
Provides links to a large number of online magazines
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| Newslink.org |
Provides links to a large number of online magazines
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1.5 Alerting/Monitoring Services
Once you have built up a body of knowledge on your industry
and competitors it is easy to keep that information
current by signing up for an alert service. A monitoring
service is an invaluable tool and helps you keep on
top of your industry and market. The alerts are usually
free and come daily or weekly as emails. You will have
to register for the service. Here are a few places to
begin.
| Ad Facts |
Provides customised competitive advertising and
publicity tracking in print media (trade and consumer
publications) and on the Internet. Offers reports
on ad spending, publicity coverage, media placement,
and analysis of the competitors' advertising strategies
over time. |
| Dialog/Datastar |
The Dialog Corporation provides alert services
for both Dialog and its European counterpart Datastar
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| Dow Jones |
Dow Jones offers assorted electronic clipping
services at various prices based on your particular
needs: Wall Street Journal Interactive Edition;
DowVision; Dow Jones |
| InfoBeat |
CustomClips; and Personal Journal (customized
Wall Street Journal). This free site will deliver
personalised news and finance stories to your
email account. |
| NewsAlert |
News, financial data and alerts for stocks and
topics of personal interest. |
| NewsEdge |
Features numerous alerting services to match personal
preferences and requirements. Services can be
email-based, Web-based or via fax. Prices range
from free to low/moderate cost per month. |
| The Informant |
Notifies you, at a periodic interval, whenever
there are changes in your selected web pages.
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| Tracerlock |
This free service monitors search engines, usenet
groups, personals ads and stock quotes. |
| Watchlist/Edgar Online |
This site offers an inexpensive SEC-specific alerting
service. Receive an HTMLenabled email alert in
your mail box when a specified company submits
a file with the SEC. |
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