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Getting Close To Customers: Leapfrogging With eCRM

With eCRM, manufacturers have the opportunity to take customer interaction to new levels of effectiveness by integrating customer information otherwise hoarded by customer service, marketing, and sales departments and making it available across the organisation to improve the overall customer experience.

Introduction
Competitive advantage through CRM
The Internet As The New European Currency
From Product and Geography Focus To Customer
Customer Loyalty and Profitable Growth
Designing The Digital Loyalty Cycle
Overcoming Real and Imagined Barriers to eCRM

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National Development Plan The Programmes of Enterprise Ireland are co-funded by EU Structural Funds