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Formulating an IT/eBusiness strategy for SMEs

3.04 Selecting the right Degree of Integration

When a company has a fully integrated IT system, any piece of information, such as a new order or a change in a customer's address only has to be keyed in once. It can be keyed in by any staff member, from any department, who has computer access. Thereafter, any other staff member will automatically see the updated version of the information next time they look up that particular piece of data.

Typically however, SMEs have a number of computer systems that are not fully integrated. Accounts Due, Despatch, Sales and Service Departments might, for example, all keep separate lists of the same customers' addresses. A customer could tell the Sales Department that their address had changed, but this might not lead to the updating of the other department's databases. As a result, the product and the subsequent invoice might be sent to the old address. In due course, a service engineer might also travel out to the wrong address. These problems could be overcome by having paper-based systems to ensure prompt manual updating of each computer systems every time relevant information was received. Such systems are generally not fully reliable, they absorb staff time and they increase the chances of errors in the updated information. Hence, all other things being equal, a fully integrated system is the most desirable option. Indeed, there is a general trend towards increasing levels of integration, both within organisations and, by Internet enabled links between organisations. However, full integration, though becoming easier, can be costly and cumbersome to set up and manage. For many companies a system that falls short of the technical ideal of full integration still makes the most business sense.

However, any short-term investment should, in so far as possible, be designed to facilitate, or at least not impede, a future move towards greater integration.

A decision not to opt for a fully integrated solution does not necessarily imply that all data transfer between the systems should involve manual re-keying. Compromise solutions are possible. These might, for example, involve some human intervention to ensure that the different computer systems cross-reference and update files every night. These compromise solutions are acceptable if they do not interfere with the daily operations such as backups and the company accepts that that certain information may be out of date for a considerable period of time until the update has been completed. If the latter is unacceptable, the company may need to examine real time integration of systems and the extra overhead that entails.

Decisions have to be made about which systems to integrate and the degree and method of integration. Factors that would tend to make full integration desirable include a need to transfer high volumes of information between systems, a need for very up to date information and/or serious consequences from having inaccurate information. Cost/technical problems are often the reason for deciding to keep certain systems separate. While the technical experts can advise on these decisions, ultimately, as with many other aspects of IT, business people are likely to be faced with a decision on how much technical sophistication they want or can afford to pay for.


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